Health Wellness and Wellbeing in Cars: The Voice of the Consumer

Consumer research study focussing on European consumer perceptions, attitudes and willingness to pay for health wellness and wellbeing in cars. Sample of 3,000 consumers across Europe

• Health wellness and wellbeing in cars, introduction
  • Objectives sample size and methodology
    • Study aims and objectives
    • Study methodology and sample size
• Health wellness and wellbeing in cars, top level analysis
  • Executive summary
    • Key findings
    • Key recommendations and profile of a hww customer
• Health wellness and wellbeing in cars, industry context
  • Oem and market analysis
    • Current hww trends
    • Oem trends
    • Future european trends
• Health wellness and wellbeing in cars, study findings
  • Consumer perceptions and attitudes to hww
    • Key findings for consumer perceptions and attitudes to hww
    • Summary of consumer perceptions and attitudes to hww
  • Feature interest
    • Feature interest - key findings
    • Uptake rate and pricing analysis of key features
  • Willingness to pay for hww features
    • Willingness to pay for hww features
  • Positive and negative impact of hww features
    • Positive and negative impact of hww features
    • Summary of positive and negative impact of hww features
  • Potential customer segments
    • Methodology of analysis
    • Key findings of potential customer segments
    • Profile of a hww customer
  • Brand association with hww
    • Overall brand perception
    • Country wise analysis of brand perception
    • Segment analysis of brand perceptions
    • Owner analysis of branding perception
    • Summary of brand association
  • Satisfaction for hww
    • Key satisfaction findings
    • Summary of satisfaction findings
  • Awareness of euro ncap
    • Consumer awareness
• Health wellness and wellbeing in cars, top level conclusions
  • Study conclusions
    • Oem and supplier conclusions
• Health wellness and wellbeing in cars, appendices
  • Appendix 1 - full feature analysis part 1
    • Full feature analysis - benefit
  • Appendix 2 - full feature analysis part 2
    • Full feature analysis - pricing
  • Appendix 3 - demographics
    • Demographic analysis
  • Appendix 4 - additional analysis from consumer research questions
    • Additional analysis from the hww study