Alaska Air Group, Inc. - SWOT Analysis

Alaska Air Group, Inc. - SWOT Analysis company profile is the essential source for top-level company data and information. The report examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Alaska Air Group is a holding company. The company's two principal subsidiaries include: Alaska Airlines (Alaska) and Horizon Air Industries (Horizon). Both subsidiaries operate as airlines. The company primarily operates in the US, Canada and Mexico. It is headquartered in Seattle, Washington and employs about 14,700 people. The company recorded revenues of $3,506 million during the fiscal year ended December 2007, an increase of 5.1% over 2006. The increase in revenues was mainly due to rise in fares and higher passenger traffic. The operating profit of the company was $212 million, while the net profit was $125 million in 2007, as compared to operating loss of $87.3 million and net loss of $52.6 million respectively in 2006.

Scope of the Report

• Provides all the crucial company information required for business and competitor intelligence needs
• Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
• Data is supplemented with details on the company's history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement

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