Harley-Davidson, Inc. - SWOT Analysis company profile

Datamonitor's Harley-Davidson, Inc. - SWOT Analysis company profile is the essential source for top-level company data and information. The report examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Harley-Davidson (Harley), a leading automotive company, produces heavyweight motorcycles, motorcycle parts, accessories, apparel and general merchandise. The company also provides financial services such as wholesale and retail financing and insurance programs. The company primarily operates in the US and Europe. It is headquartered in Milwaukee, Wisconsin and employs about 9,755 people as on 31st December 2007. The company recorded revenues of $6,143 million during the fiscal year ended December 2007, a decrease of 0.7% over 2006. The decrease in revenues was driven by a 5.3% decrease in wholesale shipments of Harley-Davidson motorcycles over last year. The operating profit of the company was $1,426 million during fiscal year 2007, a decrease of 10.7% compared with 2006. The net profit was $934 million in fiscal year 2007, a decrease of 10.5% compared with 2006.

Scope of the Report

• Provides all the crucial company information required for business and competitor intelligence needs
• Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
• Data is supplemented with details on the company's history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement

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