Tui Ag: Corporate and Strategic Assessment Report

Introduction

TUI pursues a growth strategy for the shipping segment with a minimum target of around 9% per year, correlated with the expected average growth in volume across this sector. It seeks to take advantage of the growth opportunities in the container shipping market through both organic and external growth initiatives.

Scope

• Contains corporate strategy, value chain presence and SWOT Analysis
• Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
• Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Highlights

TUI is one of the largest tourism operators in Europe. The company provides its customers with holidays from a single source from booking in a travel agency, flights, accommodation in the company's own hotels, and customer care provided its own tour guides. It conducts its business through three segments: tourism, shipping, and other sectors.

TUI Group has a strong market position. It ranks number one among the European travel companies and is the fifth largest container shipping company. TUI is Europe's largest tourism group and serves approximately 30 million customers and operates in 180 countries worldwide.

In April 2008, the joint venture with Royal Caribbean Cruises which was initially planned in December 2007 was successfully completed. The new company, thus formed, TUI Cruises, is expected to begin service with one ship, in early 2009, and grow quickly with two new builds in 2011 and 2012.

Reasons to Purchase

• Access all the important information and analysis on the company in a single report
• Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain
• Gain access to company's adjusted five year financial data along with key ratios and market capitalization