China Car Audio Industry Report, 2007-2008

Publication Date	August 2008
Publisher	Research in China
Product Type	Report
Pages	124
ISBN Number	not applicable
Product Code	RIC00467

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Summary

At present, the retail market of China's car audio is still small in scale. However, along with rising in car owners' requirement for improvement of car audio quality and in pursuit of individuality, China's car audio market has a huge development potential. Additionally, the scale of aftermarket car audio market in the developed countries amounts to 70% of the global market, and the large global car audio manufacturers also aim at aftermarket. We can say that the retail market of China's car audio is still in its initial stage. With the improvement of people's income, changes in consumption concept, and rises in demand for auto at home, China's demand for high quality car audio will be increasingly strong. It is predictable that the proportion of China's aftermarket car audio will continue to rise and enter into a period of rapid development.

In China where its retail market of car audio is still in the infancy, foreign brand products have taken up more than half of the market shares. Japanese products, mainly referring to host and speakers, account for 50%-60% of China's car audio market. Most of the Japanese companies, such as Pioneer and Panasonic, Sony, Alpine, Clarion, JVC and Kenwood, have built plants or SKD assembly lines in China. Euro-American producers like Philips and Siemens VDO, KICKER, Lifot, MT, JL, MA and Harman with their key products different from the Japanese ones have also taken up a handsome share of China's car audio market. U.S. products are better in terms of amplifiers and speakers, suitable for playing pop and rock music, while European brands that are well-known for their natural & pure acoustic fidelity and nuanced designs place great emphasis on sound quality. The European and U.S products occupy 30% to 40% of China's car audio market. In the end, less than 10 percent of market is left for the Chinese local brands, mainly including Freeway, Supersonic, Ruisheng, Botu and Hangsheng. China car audio market will rise at a double-digit growth rate. With increasing maturity of auto market at home, China's consumers like Euro-American consumers will demand high quality car audio.

Content

1. Overview of Car Audio System
- 1.1 Car audio system composition
  - 1.1.1 Host
  - 1.1.2 Power amplifier
  - 1.1.3 Speaker
- 1.2 Overview of car audio
2. Current Situation & Development Trend of Car Audio Market
2.1China auto market
- 2.2 Global car audio market
- 2.3 China car audio market
  - 2.3.1 OEM supporting parts market
  - 2.3.2 Retail of supporting market
- 2.4 Development trend of China car audio market
3. Import and Export of China Car Audio Market, 2007
- 3.1 Import and export
- 3.2 Key importers and exporters
- 3.3 Import and export regions
4. Car Audio Manufacturers and Brands
- 4.1 Japanese and South Korean manufacturers
  - 4.1.1 Clarion
  - 4.1.2 Pioneer
  - 4.1.3 Panasonic
  - 4.1.4 Alpine
  - 4.1.5 Sony
  - 4.1.6 Kenwood
  - 4.1.7 JVC
  - 4.1.8 Sanyo
  - 4.1.9 FUJITSU
- 4.2 American manufacturers
  - 4.2.1 KICKER
  - 4.2.2 Rockford
  - 4.2.3 MTX
  - 4.2.4 JL
  - 4.2.5 Audio Control
  - 4.2.6 Mcintosh
  - 4.2.7 Boston
  - 4.2.8 Dynamat
- 4.3 European manufacturers
  - 4.3.1 Siemens VDO
  - 4.3.2 BOSCH
  - 4.3.3 PHILIPS
  - 4.3.4 VDO
  - 4.3.5 FOCAL
  - 4.3.6 AUDISON
  - 4.3.7 Dragster
  - 4.3.8 MBQuart
  - 4.3.9 Heco
  - 4.3.10 DLS
  - 4.3.11 RENO
  - 4.3.12 DALI
  - 4.3.13 Dynaudio
- 4.4 Chinese manufacturers
  - 4.4.1 Hangsheng Electronics
  - 4.4.2 Jiangsu Toppower Electronic Group Co., Ltd
  - 4.4.3 Jiangsu Orient Power Electronics Co.,Ltd.
  - 4.4.4 Foryou group
  - 4.4.5 Shenzhen Honyas Technology Co., Ltd.
  - 4.4.6 Shenzhen Baoling Electronic Co., Ltd.
- 4.4.7Tianjin Hyundai Hangsheng Electronics Co., Ltd.
  - 4.4.8 Amoi
  - 4.4.9 Shenzheng Skyworth--RGB Electronic Co., Ltd.
  - 4.4.10 SVA Electron Co., Ltd.
  - 4.4.11 Shanghai Kaige Electronic Co., Ltd.
  - 4.4.12 Shenzhen Yubao Electromechanical Co., Ltd.
  - 4.4.13 Shenzhen MELE Digital Technology Ltd
  - 4.4.14 Coagent Electronic S&T Co., Ltd.
  - 4.4.15 Guangzhou Huadu Zhaoxing Electronics Factory
  - 4.4.16 Yinsheng Car Audio Co., Ltd.
  - 4.4.17 BOSSHIFI
  - 4.4.18 Guangzhou Yuanzhi Digital Technology Co., Ltd.
  - 4.4.19 Beijing Beimai Science and Technology Development Co., Ltd.
  - 4.4.20 Beijing Shockwave Electronic Co., Ltd.
  - 4.4.21 Shengliang Electronic Company Limited
  - 4.4.22 Chongqing Shenyu Electron Co., Ltd.
  - 4.4.23 Jiangmen Zhongyi Electronics Co., Ltd.
  - 4.4.24 Yusong Electronics Technology Co., Ltd.
  - 4.4.25 Athigh Electronics Co., Ltd.
  - 4.4.26 East Top
  - 4.4.27 Shenzhen Kovan Sound Electronic Co., Ltd.
  - 4.4.28 Shenzhen Shengyilang Industrial Co., Ltd.
  - 4.4.29 Shenzhen Zhongcaixing Electronics Co., Ltd.
  - 4.4.30 Shenzhen Sunflower Technology Co., Ltd.
  - 4.4.31 Clientron Corp.
  - 4.4.32 E-LEAD Electronic
  - 4.4.33 QSI,Quanta Storage Inc.
  - 4.4.34 Chesen Electronics
  - 4.4.35 Bosetar Electronics Limited Company
  - 4.4.36 KHS audio
5. China Car Audio Market Forecast, 2008-2010
- 5.1 Forecast of China auto output and sales
- 5.2 Forecast of China car audio market
  - 5.2.1 Forecast of car audio market size
  - 5.2.2 Forecast of car audio production
- 5.3 Development trend of China car audio products
6. Conclusions & Suggestions