Analysis of the North American Automotive Software Market

Publication Date	March 2009
Publisher	Frost & Sullivan
Product Type	Report
Pages	190
ISBN Number	not applicable
Product Code	FRS00844

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Summary

Innovation and Product Differentiation Pave the Way Forward in the North American Automotive Software Market

Recent years have witnessed tremendous changes in the North American automotive software market with respect to technological innovations. Currently, more than 90 percent of innovation is in electronics and software. Opportunities are unfolding for software technology, enabling differentiation and new product development. Rising demand for enhanced driving experience juxtaposed with the need for safety, comfort, and convenience has enabled the high penetration of software in vehicles. "Heightened consumer awareness of environmental concerns, fuel efficiency, and governmental regulations is enhancing the need for sophisticated software in vehicles," notes the analyst of this research service. "However, along with vehicle software content, its level of complexity has grown considerably." The challenge for suppliers and vehicle manufacturers is to develop advanced applications that offer optimized performance, providing flexibility and reliability. Software development time, cost, and real-time requirements are critical aspects, and solution providers must strive to meet and exceed the expectations of end-users.

Value-added features hold the key for further business advancement. Intelligent features including adaptive cruise control, blind spot detection, night vision systems, lane departure warning systems, and collision warning systems must be integrated into vehicles. Consumers expect visually rich and highly integrated systems that incorporate infotainment and graphic video display systems. The development cycle is faster in the infotainment and telematics segments due to their enormous potential. Navigation systems are also witnessing greater uptake.

Lack of Standards Impedes Market Momentum

The lack of standards has given rise to problems such as seamless integration and interfacing of various software and hardware components. Vehicle manufacturers, software developers, and tool developers are closely working to develop open and standardized software architectures such as Automotive Open System Architecture (AUTOSAR). The automotive software market requires standards such as AUTOSAR, which could help all participants to position themselves well in the market place.

Though high penetration levels have been achieved for software applications in vehicles, there is a distinct lack of visibility in the system level approach. Original equipment suppliers and system integrators must adopt the common open standard architecture to provide clarity and flexibility as well. The proliferation of software content in vehicles has increased fault levels as software systems are highly susceptible to faults and failures. "Software suppliers are directing efforts toward setting up a proper development process to identify faults in the initial stages of design," notes the analyst. "Better communication between participants can facilitate better integration and result in the deployment of fault-proof systems."

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

Software
Semiconductors
Safety system
Powertrain
Telematics and infotainment

Technologies

The following technologies are covered in this research:

Application software, middleware and operating system software
Microcontrollers, microprocessor
NVS, ABS, ESC, LDWS, park assist
Engine control unit-ECU, transmission control unit - TCU, hybrid powertrain
Embedded telematics, on-board and off-board navigation systems

Content

1 EXECUTIVE SUMMARY
- Market Overview
  - 1. Executive Summary
2 TOTAL NORTH AMERICAN AUTOMOTIVE SOFTWARE MARKET
- Overview
  - 1. Market Overview
  - 2. Definition and Scope
  - 3. Key Components of Software Architecture
  - 4. Software Applications
- Market Dynamics
  - 1. Industry Challenges
  - 2. Market Drivers
  - 3. Market Restraints
  - 4. Opportunities and Implications
- Market Forecasts Analysis
  - 1. Market Forecasts
  - 2. Revenue Forecasts
  - 3. Revenue Forecasts for Application Software
  - 4. Revenue Forecasts for Middleware Software
  - 5. Revenue Forecasts for Operating System Software
- Trend Analysis
  - 1. Market Trends
  - 2. Technology Trends
  - 3. Automotive Standardization
- Competitive Analysis
  - 1. Software Value Chain
  - 2. Competitive Landscape
  - 3. Supplier Ecosystem
3 NORTH AMERICAN AUTOMOTIVE POWERTRAIN SOFTWARE MARKET
- Market Forecasts
  - 1. Market Overview
  - 2. Automotive Powertrain Software Market
  - 3. Automotive Engine Management Software Market Forecasts
  - 4. Automotive Transmission Control Software Market Forecasts
  - 5. Automotive Hybrid Powertrain Software Market Forecasts
- Market Dynamics
  - 1. Industry Trends
  - 2. Technology Trends
4 NORTH AMERICAN AUTOMOTIVE CHASSIS AND SAFETY SOFTWARE MARKET
- Market Forecasts
  - 1. Market Overview
  - 2. Automotive Chassis and Safety System Software Market
  - 3. Automotive Night Vision System Software Market Forecasts
  - 4. Automotive Lane Departure Warning System Software Market Forecasts
  - 5. Automotive Blind Spot Monitoring System Software Market Forecasts
  - 6. Automotive Park Assist System Software Market Forecasts
  - 7. Automotive Electronic Stability Control System and Antilock Braking System Software Market Forecasts
- Market Dynamics
  - 1. Industry Trends
  - 2. Technology Trends
5 NORTH AMERICAN AUTOMOTIVE BODY ELECTRONICS SOFTWARE MARKET
- Market Forecasts
  - 1. Market Overview
  - 2. Automotive Body Electronics Software Market
  - 3. Automotive Power Closure System Software Market Forecasts
  - 4. Automotive Airbag System Software Market Forecasts
  - 5. Automotive Access Electronics System Software Market Forecasts
- Market Dynamics
  - 1. Industry Trends
  - 2. Technology Trends
6 NORTH AMERICAN AUTOMOTIVE TELEMATICS AND INFOTAINMENT SOFTWARE MARKET
- Market Forecasts
  - 1. Market Overview
  - 2. Automotive Telematics and Infotainment Software Market
  - 3. Automotive Navigation System Software Market Forecasts
  - 4. Automotive Telematics System Software Market Forecasts
- Market Dynamics
  - 1. Industry Trends
  - 2. Technology Trends
7 PROFILES OF INDUSTRY PARTICIPANTS
- Profiles of Industry Participants
  - 1. Microsoft Corp.
  - 2. QNX Software Systems
  - 3. Green Hills Software Inc.
  - 4. Nuance Communications Inc.
  - 5. SVOX AG
  - 6. Wind River Systems Inc.
  - 7. Other Industry Participants
8 APPENDIX
- Abbreviations
  - 1. Acronyms and Abbreviations
- Equations
  - 1. Conversion Equations
  - 2. Compound Annual Growth Rate
- Exchange Rates
  - 1. Exchange Rates
9 DECISION SUPPORT DATABASE
- Decision Support Database (DSD)
  - 1. Trade Regulations
  - 2. Joint Ventures and Affiliations
List of Figures
Chapter 2
- Total Automotive Software Market: Impact of Industry Challenges (North America), 2008-2014
- Total Automotive Software Market: Market Drivers Ranked in Order of Impact (North America), 2008-2014
- Total Automotive Software Market: Market Restraints Ranked in Order of Impact (North America), 2008-2014
- Total Automotive Software Market: Light Vehicle Production Forecasts by Country (North America), 2004-2014
- Total Automotive Software Market: Car and Light Truck Production Forecasts (North America), 2004-2014
- Total Automotive Software Market: Revenue Forecasts by Application (North America), 2004-2014
- Automotive Software Market: Revenue Forecasts for Application Software (North America), 2004-2014
- Automotive Software Market: Revenue Forecasts for Middleware Software (North America), 2004-2014
- Automotive Software Market: Revenue Forecasts for Operating System Software (North America), 2004-2014
Chapter 3
- Automotive Powertrain Software Market: Revenue Forecasts (North America), 2004-2014
- Automotive Engine Management Software Market: Installation Rate, Software Price, and Revenues (North America), 2004-2014
- Automotive Transmission Control Software Market: Installation Rate, Software Price, and Revenues (North America), 2004-2014
- Automotive Hybrid Powertrain Software Market: Installation Rate, Software Price, and Revenues (North America), 2004-2014
Chapter 4
- Automotive Chassis and Safety System Software Market: Revenue Forecasts (North America), 2004-2014
- Automotive Night Vision System Software Market: Installation Rate, Software Price, and Revenues (North America), 2004-2014
- Automotive Lane Departure Warning System Software Market: Installation Rate, Software Price, and Revenues (North America), 2004-2014
- Automotive Blind Spot Monitoring System Software Market: Installation Rate, Software Price, and Revenues (North America), 2004-2014
- Automotive Park Assist System Software Market: Installation Rate, Software Price, and Revenues (North America), 2004-2014
- Automotive Electronic Stability Control System Software Market: Installation Rate, Software Price, and Revenues (North America), 2004-2014
- Automotive Antilock Braking System Software Market: Installation Rate, Software Price, and Revenues (North America), 2004-2014
Chapter 5
- Automotive Body Electronics Software Market: Revenue Forecasts (North America), 2004-2014
- Automotive Power Closure System Software Market: Installation Rate, Software Price, and Revenues (North America), 2004-2014
- Automotive Airbag System Software Market: Installation Rate, Software Price, and Revenues (North America), 2004-2014
- Automotive Access Electronics System Software Market: Installation Rate, Software Price, and Revenues (North America), 2004-2014
Chapter 6
- Automotive Telematics and Infotainment System Software Market: Revenue Forecasts (North America), 2004-2014
- Automotive Navigation System Software Market: Installation Rate, Software Price, and Revenues (North America), 2004-2014
- Automotive Telematics System Software Market: Installation Rate, Software Price, and Revenues (North America), 2004-2014