South African Fractional Horsepower Motors Market

This Frost & Sullivan research service titled South African Fractional Horsepower Motors Market provides market revenue forecasts, drivers, restraints and challenges. In this research, Frost & Sullivan's expert analysts thoroughly examine the following application sectors: metals, minerals and mining, petrochemicals and chemicals, water and wastewater, manufacturing, automotive and power.

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Market Overview

Escalating Demand from Relatively Untapped Application Sectors Coupled with Stable Demand from Established Sectors to Support Uptake of Fractional Horsepower Motors in South Africa

In South Africa, as elsewhere, fractional horsepower motors are a crucial product utilised across almost every industrial sector. Thus, there is a large base of end users continuously seeking to replace and upgrade this installed base. This large number of customers and the installed base of motor technology afford scope for continued growth in the overall South African fractional horsepower motors market and should act as one of the factors driving future demand. Fractional horsepower motors are important driving and controlling devices in almost every industry. These motors are no more than 750 watts (W), and operate on either direct current (DC) or alternating current (AC). They have found many applications in the household electrical appliances, information technology, business equipment and in the automotive sector.

Motor technology matured many years ago, as did many of the common applications of fractional horsepower motors. Consequently, the revenue growth of this industry is expected to remain stable. Emerging demand from automotive industries and the expanding deployment of motors in the South African automotive industry will boost the uptake of fractional horsepower motors over the long term. "Stable demand for common consumer and industrial applications (such as household electrical appliances) is likely to continue," notes the analyst of this research. "At the same time, growth in relatively new industries (such as information technology, business equipment, and automobiles) will increase dramatically."

Product Differentiation Crucial to Retain Customer Base

AC fractional horsepower motors are becoming more of a commodity item; end users can also detect that the capabilities and prices charged for the motors are similar across manufacturers. Customers perceive no apparent advantage in choosing one brand over another - in fact, South African consumers consider price before product quality, although they are demanding in both. This gives end users greater bargaining power as they confront the manufacturers with why they should choose one motor over another. Therefore, manufacturers are facing greater pressures to differentiate their products in order to retain their customer base.

In this context, one important advantage for small- and medium-sized companies is flexibility. This benefit can be used to gain maximum competitive advantage. "Many small- and medium-sized companies are generally closer to their customers than larger companies and this can act as an advantage to aid product development and to offer more customised products and services," concludes the analyst. "Small- and medium-sized companies should consider capitalising on their flexibility and ability to react quickly to market changes, particularly with regards to meeting differing demands in terms of technology."

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following application sectors in this research:

• Metals, minerals and mining
• Petrochemicals and chemicals
• Water and wastewater
• Manufacturing
• Automotive
• Power

Technologies

The following technologies are covered in this research:

• Electric motors (fractional horsepower)
• Servo motors