Motorcycles in North America

Publication Date	November 2008
Publisher	Datamonitor
Product Type	Report
Pages	33
ISBN Number	not applicable
Product Code	DAT13993

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Summary

Datamonitor's Motorcycles in North America industry profile is an essential resource for toplevel data and analysis covering the motorcycles industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

Contains an executive summary and data on value, volume and/or segmentation
Provides textual analysis of the industrys recent performance and future prospects
Incorporates indepth five forces competitive environment analysis and scorecards
Includes a fiveyear forecast of the industry
The leading companies are profiled with supporting key financial metrics
Supported by the key macroeconomic and demographic data affecting the market

Highlights

Detailed information is included on market size, measured by value and/or volume
Five forces scorecards provide an accessible yet in depth view of the markets competitive landscape

Why you should buy this report

Spot future trends and developments
Inform your business decisions
Add weight to presentations and marketing materials
Save time carrying out entrylevel research

Market Definition

The motorcycles market consists of all classes of on and offroad motorcycles including scooters and mopeds. Volumes reflect the number of new motorcycles sold each year. The market value is assessed at manufacturers' list price. For the purpose of this report North America comprises Canada, Mexico and the US. South America comprises Argentina, Brazil, Chile, Columbia, Venezuela. The Americas comprises North and South America. The global figure comprises the Americas, AsiaPacific and Europe.

Content

Executive Summary
Chapter 1 Market Overview
- 1.1 Market Definition
- 1.2 Research Highlights
- 1.3 Market Analysis
Chapter 2 Market Value
Chapter 3 Market Volume
Chapter 4 Market Segmentation I
Chapter 5 Market Segmentation Ii
Chapter 6 Market Share
Chapter 7 Five Forces Analysis
- 7.1 Summary
- 7.2 Buyer Power
- 7.3 Supplier Power
- 7.4 New Entrants
- 7.5 Substitutes
- 7.6 Rivalry
Chapter 8 Leading Companies
- 8.1 Honda Motor Company Limited
- 8.2 HarleyDavidson, Inc
- 8.3 Yamaha Motor Co., Ltd
Chapter 9 Market Forecasts
- 9.1 Market Value Forecast
- 9.2 Market Volume Forecast
Chapter 10 Appendix
- 10.1 Methodology
- 10.2 Industry Associations
- 10.3 Related Datamonitor Research
List Of Tables
- Table 1: North America Motorcycles Market Value: $ Billion, 20032007
- Table 2: North America Motorcycles Market Volume: Units Thousand, 20032007
- Table 3: North America Motorcycles Market Segmentation I: % Share, By Value, 2007
- Table 4: North America Motorcycles Market Segmentation Ii: % Share, By Value, 2007
- Table 5: North America Motorcycles Market Share: % Share, By Volume, 2007
- Table 6: Key Facts: Honda Motor Company Limited
- Table 7: Key Financials: Honda Motor Company Limited
- Table 8: Key Facts: HarleyDavidson, Inc
- Table 9: Key Financials: HarleyDavidson, Inc
- Table 10: Key Facts: Yamaha Motor Co., Ltd
- Table 11: Key Financials: Yamaha Motor Co., Ltd
- Table 12: North America Motorcycles Market Value Forecast: $ Billion, 20072012
- Table 13: North America Motorcycles Market Volume Forecast: Units Thousand, 20072012