World Motorcycles (including Electric Bikes & Mopeds)

Publication Date	August 2009
Publisher	Freedonia Group
Product Type	Report
Pages	396
ISBN Number	not applicable
Product Code	FED00207

Buy this product or for assistance call +44 20 7060 7474

PDF £3,425.00$5697 | €3833

FAX Order above formats by FAX

Summary

Global demand to rise 7.6% annually through 2013

Global demand for motorcycles is forecast to rise 7.6 percent per year through 2013 to 114 million units, spurred by rising standards of living in poorer developing parts of the world, which are making motorcycles a more affordable alternative to walking, bicycling or using mass transit. Higher energy prices, along with a rebound in economic growth after a recessionary period that began in a number of nations in 2008, will also contribute to motorcycle market gains in both developing and developed areas.

Product sales will expand at a slower pace in value terms, climbing 7.2 percent annually to $66.6 billion in 2013, because of an expected decline in sales-weighted prices. Some offsetting support will be provided by the introduction of new models equipped with sophisticated emissions control systems and increased sales of machines with more features, boosting motorcycle dollar demand.

Africa/Mideast, Asia/Pacific markets to grow the fastest

The strongest market advances through 2013 will be registered by the Africa/ Mideast region. This will be due to several factors, including the fastest population growth of any region in the world, the lowest median age and the lowest (but climbing) per capita GDP. Population increases and higher standards of living will also help stimulate motorcycle sales in the Asia/Pacific region, which will post the second strongest gains, followed by Eastern Europe (rising from a very small current market base) and Latin America. China alone will account for 55 percent of all additional product demand through 2013, solidifying its position as the biggest national market by far for motorcycles. Growth is also expected to be healthy in lowervolume markets such as Nigeria, the Philippines, Vietnam and Indonesia.

Product demand will expand at a more moderate rate in developed countries, where automobiles and other light vehicles are the primary form of personal transportation, and motorcycles are generally considered to be luxury goods used for recreational purposes. Nevertheless, high energy prices, city center congestion (especially in Western Europe) and personal income growth will provide some impetus to motorcycle sales advances in these areas.

Additional Information

Electric motorcyles to lead gains, ICE types to remain dominant

Electric motorcycles will register the strongest market growth of any major product type. Demand for batterypowered bicycles, scooters and other two-wheelers will be driven by their generally lower purchase prices, low cost of operation and lack of harmful emissions. However, ICE motorcycles will continue to account for two-thirds of all sales. ICEs are a proven, widely accepted motorcycle powerplant technology, and improvements continue to be made in engine designs. In addition, ICE motorcycles can travel further before needing to be refueled, and larger ICE models are more powerful than most currently available electric motorcycles. Light motorcycles -- which offer greater power and better performance than scooters, mopeds and motorbikes, but have lower price tags and are less expensive to operate than medium and heavy motorcycles -- will outperform other ICE product types and maintain their position as the largest single segment of the motorcycle market.

Study coverage

This new Freedonia industry study, World Motorcycles, is available for $5700. It presents historical demand data (1998, 2003 and 2008) plus forecasts for 2013 and 2018 by motorcycle type, worldwide regional market as well as for 21 national markets. The study also considers market environment factors, evaluates company market share and profiles 38 competitors in the global industry.

Content

Introduction
I. Executive Summary
II. Market Environment
- General
- World Economic Overview
  - Recent Economic Performance
  - World Economic Outlook
- World Demographic Overview
  - Population
  - Urban Population
  - Households
- World Personal Income Trends
- World Bicycle Market Trends
- World Light Vehicle Overview
  - Production
  - Demand
- Legal & Regulatory Issues
  - Restrictions on Motorcycle Use
  - Rider Safety
  - Exhaust Emissions
- Pricing Patterns
- Technological Trends
III. World Supply & Demand
- General
- Two Market Models: Developed Versus Emerging
  - Historical Context: Japan in The 1950s
  - Forecast Model Inputs
  - Income Distribution
  - Age & Demographics
  - Climate
  - Safety
  - Other Factors
  - Model Fit & Implementation
- Regional Overview
  - Demand
  - Motorcycles in Use
  - Production
  - International Trade
- Demand by Type
  - Internal Combustion Engine
  - Scooters, Mopeds & Motorbikes
  - Light Motorcycles
  - Medium/Heavy Motorcycles
  - Electric
  - Bicycles & Mopeds
  - Scooters & Other
IV. North America
- North America
  - Motorcycle Supply & Demand
  - Motorcycle Outlook & Suppliers
- United States
- Canada
- Mexico
- V. Western Europe
- Western Europe
  - Motorcycle Supply & Demand
  - Motorcycle Outlook & Suppliers
- Italy
- France
- Germany
- Spain
- United Kingdom
- Other Western Europe
VI. Asia/Pacific
- Asia/Pacific
  - Motorcycle Supply & Demand
  - Motorcycle Outlook & Suppliers
- China
- India
- Indonesia
- Vietnam
- Thailand
- Taiwan
- Japan
- Philippines
- Malaysia
- South Korea
- Other Asia/Pacific
VII. Other Regions
- Latin America
  - Brazil
  - Argentina
  - Other Latin America
- Eastern Europe
- Africa/Mideast
  - Nigeria
  - Other Africa/Mideast
VIII. Industry Structure
- General
- Industry Composition
- Market Share
  - Honda
  - Yamaha
  - Harley-Davidson
  - Suzuki
  - Kawasaki
  - Other Leading Suppliers
- Competitive Strategies
- Industry Globalization Trends
- Research & New Product Development
- Manufacturing
- Marketing & Distribution
- Cooperative Agreements
- Mergers & Acquisitions
- Company Profiles
  - Bajaj Auto Limited
  - Bayerische Motoren Werke Ag
  - Benelli, See Zhejiang Qianjiang Motorcycle
  - Big Dog Motorcycles Llc
  - Buell Motorcycle, See Harley-Davidson
  - China Jialing Industrial Company Limited
  - China Qingqi Group Company Limited
  - Chongqing Jianshe Motorcycle Company Limited
  - Chongqing Lifan Industry Group Company Limited
  - Chongqing Loncin Industry Group Company Limited
  - Dachangjiang Group Company Limited
  - Daelim Industrial Company Limited
  - Dafra Da Amazonia Industria E Comercio De Motocicletas Limitada
  - Ducati Motor Holding Spa
  - Eicher Motors Limited
  - Generic Motor Distribution, See Zhejiang Qianjiang Motorcycle
  - Giant Manufacturing Company Limited
  - Guangzhou Haojin Group Company Limited
  - Guangzhou Motors Group Company Limited
  - Guangzhou Tianma Group Tianma Motorcycle Company Limited
  - Harley-Davidson Incorporated
  - Hero Honda Motors, See Honda Motor
  - Honda Motor Company Limited
  - Hong Leong Industries Berhad
  - Jinan Qingqi Electric Vehicle, See China Qingqi Group
  - Jinan Qingqi Motorcycle Company Limited
  - Jincheng Corporation
  - Kawai Motor Industry Guangzhou, See Luoyang Northern Enterprises Group
  - Kawasaki Heavy Industries Limited
  - Ktm Power Sports Ag
  - Kwang Yang Motor Company Limited
  - Luoyang Northern Enterprises Group Company Limited
  - Malaguti Spa
  - Mbk Industrie, See Yamaha Motor
  - Mv Agusta Motor, See Harley-Davidson
  - Nanjing Jincheng Suzuki Motorcycle, See Jincheng and Suzuki Motor
  - Peugeot Sa
  - Piaggio & Company Spa
  - Polaris Industries Incorporated
  - S&T Motors Company Limited
  - Sanyang Industry Company Limited
  - Suzuki Motor Corporation
  - Triumph Motorcycles Limited
  - Tvs Motor Company Limited
  - Wuyang-Honda Motors Guangzhou, See Guangzhou Motors Group and Honda Motor
  - Yamaha Motor Company Limited
  - Zhejiang Qianjiang Motorcycle Company Limited
  - Zongshen Industrial Group Company Limited
- Other Companies Mentioned in Study
List of Tables
- Section I - Executive Summary
  - Summary Table
- Section Ii - Market Environment
  - 1 World Gross Domestic Product by Region
  - 2 World Population by Region
  - 3 World Urban Population by Region
  - 4 World Households by Region
  - 5 World per Capita Gdp by Region
  - 6 World Bicycle Demand by Region
  - 7 World Light Vehicle Production by Region
  - 8 World Light Vehicle Demand by Region
  - 9 Sales-Weighted Motorcycle Manufacturer Pricing
- Section Iii - World Supply & Demand
  - 1 World Motorcycle Unit Demand by Region
  - 2 World Motorcycle Value Demand by Region
  - 3 World Motorcycles in Use by Region
  - 4 World Motorcycle Production by Region
  - 5 World Motorcycle Net Exports by Region
  - 6 World Motorcycle Demand by Engine Type
  - 7 World Internal Combustion Engine Motorcycle Demand by Type & Region
  - 8 World Electric Motorcycle Demand by Type & Region
- Section Iv - North America
  - 1 North America - Motorcycle Supply & Demand
  - 2 North America - Motorcycle Demand by Type
  - 3 United States - Motorcycle Supply & Demand
  - 4 United States - Motorcycle Demand by Type
  - 5 Canada - Motorcycle Supply & Demand
  - 6 Canada - Motorcycle Demand by Type
  - 7 Mexico - Motorcycle Supply & Demand
  - 8 Mexico - Motorcycle Demand by Type
- Section V - Western Europe
  - 1 Western Europe - Motorcycle Supply & Demand
  - 2 Western Europe - Motorcycle Demand by Type
  - 3 Italy - Motorcycle Supply & Demand
  - 4 Italy - Motorcycle Demand by Type
  - 5 France - Motorcycle Supply & Demand
  - 6 France - Motorcycle Demand by Type
  - 7 Germany - Motorcycle Supply & Demand
  - 8 Germany - Motorcycle Demand by Type
  - 9 Spain - Motorcycle Supply & Demand
  - 10 Spain - Motorcycle Demand by Type
  - 11 United Kingdom - Motorcycle Supply & Demand
  - 12 United Kingdom - Motorcycle Demand by Type
  - 13 Other Western Europe - Motorcycle Supply & Demand
  - 14 Other Western Europe - Motorcycle Demand by Type
- Section Vi - Asia/Pacific
  - 1 Asia/Pacific - Motorcycle Supply & Demand
  - 2 Asia/Pacific - Motorcycle Demand by Type
  - 3 China - Motorcycle Supply & Demand
  - 4 China - Motorcycle Demand by Type
  - 5 India - Motorcycle Supply & Demand
  - 6 India - Motorcycle Demand by Type
  - 7 Indonesia - Motorcycle Supply & Demand
  - 8 Indonesia - Motorcycle Demand by Type
  - 9 Vietnam - Motorcycle Supply & Demand
  - 10 Vietnam - Motorcycle Demand by Type
  - 11 Thailand - Motorcycle Supply & Demand
  - 12 Thailand - Motorcycle Demand by Type
  - 13 Taiwan - Motorcycle Supply & Demand
  - 14 Taiwan - Motorcycle Demand by Type
  - 15 Japan - Motorcycle Supply & Demand
  - 16 Japan - Motorcycle Demand by Type
  - 17 Philippines - Motorcycle Supply & Demand
  - 18 Philippines - Motorcycle Demand by Type
  - 19 Malaysia - Motorcycle Supply & Demand
  - 20 Malaysia - Motorcycle Demand by Type
  - 21 South Korea - Motorcycle Supply & Demand
  - 22 South Korea - Motorcycle Demand by Type
  - 23 Other Asia/Pacific - Motorcycle Supply & Demand
  - 24 Other Asia/Pacific - Motorcycle Demand by Type
- Section Vii - Other Regions
  - 1 Latin America - Motorcycle Supply & Demand
  - 2 Latin America - Motorcycle Demand by Type
  - 3 Brazil - Motorcycle Supply & Demand
  - 4 Brazil - Motorcycle Demand by Type
  - 5 Argentina - Motorcycle Supply & Demand
  - 6 Argentina - Motorcycle Demand by Type
  - 7 Other Latin America - Motorcycle Supply & Demand
  - 8 Other Latin America - Motorcycle Demand by Type
  - 9 Eastern Europe - Motorcycle Supply & Demand
  - 10 Eastern Europe - Motorcycle Demand by Type
  - 11 Africa/Mideast - Motorcycle Supply & Demand
  - 12 Africa/Mideast - Motorcycle Demand by Type
  - 13 Nigeria - Motorcycle Supply & Demand
  - 14 Nigeria - Motorcycle Demand by Type
  - 15 Other Africa/Mideast - Motorcycle Supply & Demand
  - 16 Other Africa/Mideast - Motorcycle Demand by Type
- Section Viii - Industry Structure
  - 1 Motorcycle Sales for Selected Manufacturers, 2008
  - 2 Selected Cooperative Agreements
  - 3 Selected Acquisitions & Divestitures
List of Charts
- Section Ii - Market Environment
  - 1 Median Age of Population by Region
- Section Iii - World Supply & Demand
  - 1 Motorcycle Versus Passenger Car Sales Trends in Japan, 1950 to 2000
  - 2 Ratio of Motorcycle to Passenger Car Sales in Japan, 1950 to 2000
  - 3 Relationship of per Capita Gdp to Relative Motorcycle Sales Dominance in Japan, 1950 to 1970
  - 4 Relationship of Income Distribution to per Capita Gdp, 2008
  - 5 Median Age of Population in Selected Countries, 2008
  - 6 US Motorcyclist Accident Fatalities & Fatality Rate, 1998 to 2008
  - 7 US Motorcyclist Traffic Fatalities by Age Group, 1998 & 2007
  - 8 Comparison of per Capita Gdp & Motorcycle Dominance
  - 9 Typical Motorcycle Market Transition Point - Selected Countries, 2008
  - 10 World Motorcycle Demand by Region, 2008
  - 11 Additional Motorcycle Demand, 2013 Versus 2008
  - 12 World Motorcycle Demand in Units - Projected 2008-2013 Annual Rate of Growth
  - 13 World Motorcycles in Use by Region, 2008
  - 14 World Motorcycle Production by Region, 2008
  - 15 World Motorcycle Demand by Engine Type
  - 16 World Internal Combustion Engine Motorcycle Demand by Type
  - 17 World Electric Motorcycle Demand by Type
- Section Iv - North America
  - 1 North America - Motorcycle Demand by Country, 2008
- Section V - Western Europe
  - 1 Western Europe - Motorcycle Demand by Country, 2008
- Section Vi - Asia/Pacific
  - 1 Asia/Pacific- Motorcycle Demand by Country, 2008
- Section Viii - Industry Structure
  - 1 World Motorcycle Market Share, 2008
  - 2 Profitability Trends - Global Versus Regional Players, 1998 to 2008
  - 3 Honda Motorcycle Business World Sales Distribution, 2008
  - 4 World Motorcycle Industry Breakdown by Units, Revenues & Profits, 2008
  - 5 World Motorcycle Industry Minimum Efficient Scale Analysis, 2008