European Consumer Car Wash Survey Database

Introduction

Datamonitor has surveyed motorists regarding their car washing behaviour, preferences and service satisfaction. Specifically the study reveals how frequently motorists wash their car, the channels used and the popularity of each. It also assesses what is important to motorists when they are selecting how to wash their car and measures how different wash types perform in meeting their expectations.

Reasons to Purchase

• *Make informed car wash and marketing investments by identifying what is most important to motorists when selecting how to wash their vehicle
• *Improve customer targeting by uncovering the characteristics of those that elect to use different car washing methods
• *Measure the relative performance of your type of car wash installation in meeting the expectations of motorists