The European heavy truck market, forecasts to 2013

This 18,000-word report examines the current status of the European market for trucks of 16 tonnes+ and outlines forecasts and analysis for the next five years. Four forecast scenarios are offered, in the form of 'severe, 'benign, 'optimistic and 'Euro 6 draw forward. The results cast considerable doubt upon the likely fortunes of the European heavy truck market during 2009 and 2010 and question the sustainability of the truck industrys business model going forwards.

Chapters are as follows:

• Introduction
• Markets forecasts
• Winners and losers
• Euro 6
• The Russia effect
• The diminishing value of brand

About the author:

Oliver Dixon is a principal of West End, an EU/US - based commercial vehicle consulting practise providing analysis and counsel to buy and sell-side analysts as well as industry participants and the financial media. He is a regular speaker at industry events both in Europe and North America and a frequent contributor to AutomotiveWorld.com publications.