Deep Analysis & Strategic Consultancy Research Report on China Auto Rental & Lease Chain Industry

Publication Date	December 2008
Publisher	Beijing Inforce Cons.
Product Type	Report
Pages
ISBN Number	not applicable
Product Code	CCM00217

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Summary

China's Auto Rental and Lease Chain industry has experienced near 30 years' development since CITIC rented the first group cars for Beijing by way of Cross-border lease in 1980s and the Auto rental service has transferred its function from foreign affair activities and tourism to normal life. More and more enterprises begin investing on auto rental and auto rental companies bloom all over large and medium cities in China. There has been over 3000 auto rental companies, 100,000 cars in rental market and 10 billion turnovers till now due to the ceaseless increase of auto rental amount. Meanwhile, gradually improvement of credit market becomes one of the major factors which push the development of auto rental market. It's indicated that in the near 5-10 years turnovers of China's auto rental market will reach 40 billion.

Although the prospect of market seems bright to people in the industry, auto rental market is facing greater challenge because of the declining prices of all kinds of vehicles, rapid increase of residents' income, and increasing richness of automotive financial products together with warming of automotive credit consumption. The status quo of auto rental industry also casts a heavy shadow on the industry's prospect. According to the recent data, there are over 3000 auto rental companies in China and tens of thousands had a hand in auto rental business. However, 80% of those companies run less than 50 cars, 70% have less than 5 staff. By contrast, the world's largest auto rental company Hertz owns 525,000 vehicles for operation. Small scale, poor management and service, high rental threshold and price and unfeasible DOW, all the factors above are problems that keep the industry in durance and become the restrictions of development of auto rental and lease industry.

In this report, the status quo, trend of development and prospects together with the typical chain body of the auto rental market are analyzed in multi-angles according to the development environment (including economic environment, social environment, policy and consumer environment, etc.) Considering the regional differences of China's economy, consumer habits, we conducted an in-depth research on market and segmentation of key cities, meanwhile, in the process of analysis, we conducted an in-depth research on the operational difference of auto rental chain bodies by way of comparison in accordance with the actual situation.

Please Note: Due to the Translation of This Document The Number of Pages is Unavailable

Content

Chapter 1 Research Introduction
- Section 1 Research Background
  - I.Definition of Auto Rental and Lease Industry
  - II.Development Course of Auto Rental and Lease Chain Industry
  - III.Value Chain of Auto Rental and Lease Chain Industry
  - IV.Auto Market Background
  - V.Trend of Auto Rental and Lease Chain Operation
- Section 2 Research Content
  - I.Distribution of Research Objects
  - II.Distribution of Research Regions
  - III. Research Contents and Key Points
- Section 3 Research Methods
  - I. Data Explanation
  - II.Method Characteristic
  - III. Application Target
  - IV. Application Principle
- Section 4 Research Conclusion
  - I.Market Prospect
  - II.Commercial Modes
  - III. Regional Markets
  - IV. Chaining Scale
  - V.Consumption Characteristics
  - VI.Industry Hotspots
  - VIIEnterprises' News
  - VIII. Investment and Financing of Auto Rental and Lease
  - IX.Opportunities and Risks
Chapter 2 Current Situation And Development Trend Of International Auto Rental And Lease Chain Industry
- Section 1 Comparison Of Auto Finance Service Of America, Germany And Japan
  - I. Comparison of the Types of Auto Financial Service Patterns
  - II. Comparison of the Policy Environment of Auto Financial Service
  - III. Comparison of the Credit Environment of Auto Financial Service
  - IV. Comparison of the Development Characteristics of Auto Financial Service
- Section 2 Auto Lease Chain Of USA
  - I. Analysis on the Internal and External Environment of Auto Rental and Lease Industry in USA
  - II. Current Status and Prediction of the Auto Market Scale of USA from 2005 to 2010
  - III. Current Status and Prediction of the Auto Rental Lease Chain Market Scale of USA from 2005 to 2010
  - IV. Three Largest Auto Companies in Detroit Reduce Auto Lease Businesses
  - V. The Competitive Pattern of American Auto Lease Chains
  - VI. Current Status and Trend of Overseas Expansion of American Auto Lease Chains
  - VII. Crisis Encountered by American Auto Lease Chains
  - VIII. Development Trend of American Auto Lease Chains
- Section 3 Auto Lease Chains Of Britain
- Section 4 Auto Lease Chains Of Germany
- Section 5 Auto Lease Chains Of France
Chapter 3 Research On The Internal And External Development Environment Of Chinese Auto Lease Chains
- Section 1 Research On Policy Environment Of Chinese Auto Lease Chains
  - I. Summary of Policy Environment
  - II. Analysis on Auto Industrial Policy
  - III. Interim Administrative Provisions of Auto Rental and Lease
  - IV. Regulation on the Administration of Commercial Franchises
  - V. Administrative Methods of Auto Rental and Lease of Beijing
  - VI. Criteria for Automobile Lease Operating Services
  - VII. Serious Policy Lacking in Auto Rental and Lease Industry
  - VIII. Opinion: Influence of Policies on Auto Rental and Lease Chain Industry
- Section 2 Research On Economic Environment Of China's Auto Rental And Lease Chain Operation
  - I. Analysis on China's Economic Growth during 2002-2008
  - II. China's Economic Situation during the First Three Quarters of 2008
  - III. The Descending Trend of China's Economic Growth is Obvious from 2008
  - IV. Disposable Income of Urban and Rural Residents Increases Stably in China from 2002 to 2008
  - V. Opinion: Influence of Economic Environment on Auto Rental and Lease Chain Industry
- Section 3 Research On Social Environment Of China's Auto Rental And Lease Chain Industry
  - I. Total Number and Structure of China's Population from 2005 to 2007
  - II. Three Characteristics of the Consumption Structure of China's Residents
  - III. Auto Rental Consumption has been Widely Accepted
  - IV. China's Personal Credit System Continues Improving
  - V. Golden Week Economy Speeds up the Increase of Auto Rental and Lease Consumption
  - VI. Opinion: Influence of Social Environment on Auto Rental and Lease Chain Industry
- Section 4 Research On The Capital Market Environment Of China's Auto Rental And Lease
  - I. Subprime Crisis Influences the Global Auto Rental and Lease
  - II. The Current Situation of Bank Auto Loan
  - III. The Current Situation of Chinese Auto Finance Market
  - IV. The Current Situation of the Market of China's Guarantee Industry
  - V. Viewpoint: The Impact of the Capital Market Environment on Auto Rental and Lease Chain Enterprises in 2008
Chapter 4 Research On The Current Situation And Developmental Trend Of The Auto Rental And Lease Chain Market Of China
- Section 1 Research On The Developmental Characteristics Of The Auto Rental And Lease Chain Market Of China
  - I. The Industry is at Its Initial Stage
  - II. The Chain Operation Becomes the Indispensable Choice of the Auto Rental and Lease Industry
  - III. The Regional Development Is Imbalanced and Has Great Difference
  - IV. The Auto Rental and Lease Chain Faces the Seasonal Change of the Market
  - V. Chain Enterprises are small in Scale, Few in Outlets and Weak in the Capacity of Resisting Market Risks
  - VI. Auto Rental and Lease Service Is Rather Few in Types and Mainly Short-term Rental
  - VII. Relatively Grave Regional Protectionism
- Section 2 Analysis On The Status Quo Of The Scale Of Auto Rental And Lease Chain Market In China
  - I. Prediction on the Scale of the Auto Market of China from 2005 to 2010
  - II. Prediction on the Scale of the Auto Rental and Lease Market of China from 2005 to 2010
  - III. Prediction on the Scale of the Auto Rental and Lease Chain Market of China from 2005 to 2010
- Section 3 Research On The Structure Of The Auto Rental And Lease Chain Industry Of China
  - I. Research on the Structure of Operation Items and Service Types
  - II. Research on the Structure of Profit Point
  - III. The Market Structure of Normal Lease and Private Lease
  - IV. Research on the Price Structure of Auto Rental and Lease Chain
  - V. Research on Auto Rental and Lease Market Segmentation Structure
- Section 4 Research On Competition Pattern Of The Auto Rental And Lease Chain Market Of China
  - I. Competition Type of Auto Rental and Lease Chain Industry
  - II. The Share of Auto Rental and Lease Chain in Auto Rental and Lease Market from 2005 to 2008
  - III. The Number of Stores of Main Auto Leasing Enterprises from 2005 to 2008
  - IV. Main Auto Rental and Lease Brands and Their Status Quo
  - V. Foreign-funded Auto Rental and Lease Chains Speed Up Their Entry into China
  - VI. Mergers and Acquisitions in Auto Rental and Lease Industry Became Popular Again
- Section 5 Analysis On The Competitiveness Of Auto Rental And Lease Chain Industry In China
  - I. Competitiveness Analysis by SWOT Method of Auto Rental and Lease of Chain Operation
  - II. Competitiveness Analysis by SWOT Method of Foreign-funded Auto Rental and Lease Chain
  - III. Competitiveness Analysis by SWOT Method of Domestic Auto Rental and Lease Chain
  - IV. Competitiveness Analysis by SWOT Method of Regional Auto Rental and Lease Chain Enterprises
- Section 6 Main Problems In The Auto Rental And Lease Chain Industry Of China
  - I. Underdeveloped Auto Financial Products Restricts Rental and Lease Chain Industry Gravely
  - II. Faulty and Nonstandard Policy Environment
  - III. Chain Scale Economic Effect Is Not Represented
  - IV. Crying for the Participation of Auto Manufacturers
  - V. Service Quality of Insurance Company can not Meet the Requirement
  - VI. Business Items and Service Types Being Rudimentary
Chapter 5 Research On Auto Rental And Lease Market Chains In China's Important Cities
- Section 1 Beijing
  - I. PEST Analysis on Market Macro-Environment
  - II. Scale Forecast of Rental and Lease Market from 2005 to 2010
  - III. Scale Forecast of Auto Rental and Lease Market Chains from 2005 to 2010
  - IV. Development, Scale and Forecast of Second-Hand Vehicle Market from 2005 to 2010
  - V. Status of Auto Rental and Lease Chain Industry
  - VI. Competitive Structure of Auto Rental and Lease Chain Industry
  - VII. Comparison in Scale between Main Chain Brands from 2005 to 2008
- Section 2 Shanghai
- Section 3 Nanjing
- Section 4 Shenzhen
- Section 5 Guangzhou
- Section 6 Chengdu
- Section 7 Xi'an
- Section 8 Chongqing
- Section 9 Analysis On Comparison Between Markets In Key Cities
  - I. Comparison between Development Processes of Markets
  - II. Comparison between Market Scale
  - III. Comparison between Consumption Characteristics
  - IV. Comparison on Market Consumption Environment
Chapter 6 Analysis On Investment, Financing And Merger Cases In Auto Rental And Lease Chains Industry
- Section 1 General Review Of Investment, Financing And Merger In Auto Rental And Lease Chains Industry
  - I. Channels for Investment, Financing and Merger
  - II. Motivation for Investment, Financing and Merger
  - III. Regions for Investment, Financing and Merger
  - IV. Cases of Investment, Finance and Merger
- Section 2 United Arab Emirates Cooperating With Volkswagen To Purchase European Auto Rental And Lease Group
  - I. Background of Investment, Finance and Merger
  - II. Motivation for Investment and Finance
  - III. Processes of Investment and Finance
  - IV. Experience and Inspiration form the Investment and Finance
  - V. Appreciation of this Investment and Finance Case
- Section 3 Ing Group Nv Purchasing Universal Lease Iberia
- Section 4 Auto Rental And Leas Tycoon Hertz Going Listed And Financing
Chapter 7 Analysis On Main Competitive Power Of International Enterprise In Auto Rental And Lease Industry
- Section 1 Hertz
  - I. Profile
  - II. Business Scale (Income and Stores)
  - III. Business Model and Positioning
  - IV. Chain Brand Operation
  - V. Analysis on Capital Operation
  - VI. Development Strategies
  - VII. Competitiveness Analysis by SWOT Method
  - VIII. Strategic Research Findings
- Section 2 Avis
Chapter 8 Analysis On Competitive Power Of China's Main Enterprises Of Auto Lease Chains
- Section 1 Shouqi Auto Lease Corporation
  - I. Company Profile
  - II. Regional Operation Scale
  - III. Distribution of Auto Types:
  - IV. Distribution of Serivce Items:
  - V. Present Conditions of Chain Franchises
  - VI. Development Strategies
  - VII. Competitiveness Analysis by SWOT Method
  - VIII. Achievement of Strategy Research
- Section 2 Avis Auto Lease Company
  - I. Company Profile
  - II. Regional Operation Scale
  - III. The Status Quo of Development of Enterprise Chain
  - IV. Development Strategies
  - V. Competitiveness Analysis by SWOT Method
  - VI. Achievement of Strategy Research
- Section 3 New Idea Today
  - I. Company Profile
  - II. Regional Operation Scale
  - III Distribution of Service Items
  - IV. Present Development Status of Chain Franchise
  - V. Development Strategies
- Section 4 Yinjian Rental Automobiles Co., Ltd
  - I. Company Profile
  - II. Regional Operation Scale
  - III. Distribution of Auto Types
  - IV. Distribution of Service Items
- Section 5 First Automobile Leasing Company
Chapter 9 Analysis On Demand Characteristics And Trend Of Customers In China Auto Rental And Lease Chain Market
- Section 1 Analysis On Demand Variables Of Customers In China Auto Rental And Lease Chain Market
  - I. Demographic Variables Analysis
  - II. Geographic Variables Analysis
  - III. Psychological Variables Analysis
  - IV. Behavioral Variables Analysis
- Section 2 Analysis On Demand Characteristics Of Customers In China Auto Lease Chain Market
  - I. Consumption Product Preference
  - II. Consumer Brand Preference
  - III. Consumer Channel Preference
  - IV. Consumption Environment Preference
  - V. Consumption Influence Factors
Chapter 10 Analysis On Investment Opportunities And Risks In China Ruto Rental And Lease Chain Industry
- Section 1 Researches On Investment Advantages And Disadvantages In China Auto Rental And Lease Chain Industry
  - I. Investment Advantages in China Auto Rental and Lease Chain Industry
  - II. Investment Disadvantages in China Auto Rental and Lease Chain Industry
  - III. Investment Opportunities in China Auto Rental and Lease Chain Industry
  - IV. Investment Risks in China Auto Rental and Lease Chain Industry
- Section 2 Analysis On Investment Risk Of Auto Rental And Lease Chain Industry In China
  - I. Risk of Fund and Finance
  - II. Risk of Excessive Expansion
  - III. Risk of Business Model
  - IV. Management Risk
  - V. Market Risk
Chapter 11 Proposal On Strategic Decisions On Investment And Financing Of Auto Rental And Lease Chain Industry In China
- Section 1 Results Of Strategic Research On The Auto Rental And Lease Chain Industry In China
- Section 2 Strategic Proposal On Investment And Financing Of Auto Rental And Lease Chain Industry In China