UK Vehicle Rental, Leasing and Fleet Management Industry Outlook to 2010

Supplier Marketing and Sales Strategies and The Impact of Recession and Recovery

Publication Date	September 2009
Publisher	Global Markets Direct
Product Type	Report
Pages	86
ISBN Number	not applicable
Product Code	GMD12763

Buy this product or for assistance call +44 20 7060 7474

PDF £1,200.00$1996 | €1343

FAX Order above formats by FAX

Summary

""UK Vehicle Rental, Leasing and Fleet Management Industry Outlook to 2010: Supplier Marketing & Sales Strategies and the Impact of Recession and Recovery"" is a new report published by Global Markets Direct in association with ICD Research that analyzes how company vehicle and services suppliers media spend, marketing and sales strategies & practices and business are being affected by the recession. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of fleet and associated product suppliers. The report also identifies fleet users and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.

Scope

The opinions and forward looking statements of over 300 business vehicle buyers, users and suppliers have been captured in our in-depth survey, of which over 55% represent Directors, C-levels & Departmental Heads
This report covers data and analysis on media channel spend, marketing and sales practices and industry developments by suppliers to the UK fleet user industry
The report examines current practices and provides future expectations over the next 12-24 months
The research is based on primary survey research conducted by Global Markets Direct in association with ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
Key topics covered include media spend activity, marketing and sales behaviors & strategies by suppliers to the fleet user industry and how these have been affected by the recession, as well as threats & opportunities, investment outlook and business confidence among both buyers and suppliers.
In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
The report provides qualitative analysis of key industry opportunities and threats and contains full survey results
The geographical scope of the research is UK-wide - drawing on the activity and expectations of leading industry players across the UK

Highlights

37% of industry players are looking to increase their marketing expenditure over the next 12 months, with as many as 39% looking to decrease it
27% of industry players are adapting product portfolios or positioning to meet clients cost pressures
42% of companies believe that the demonstration of confidence to their customers from increased marketing activity in the current business climate can give their company an edge

Reasons to buy

Benchmark your sales and marketing plans with industry competitors to effectively determine strategy
Identify the specific marketing approaches your competitors are using to win business during the recessionary climate
Better promote your business by aligning your capabilities and business practices with your customer's changing needs during these times of market uncertainty
Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers in the fleet industry
Effectively plan your business strategies
Predict how the industry will grow, consolidate and where it will stagnate
Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry

Content

1 List of Tables
- 1.2 List of Figures
2 Introduction
- 2.1 What is This Report About?
- 2.2 Methodology
- 2.3 Profile Of Survey Respondents
3 Executive Summary
- 3.1 The UK Business Vehicle Industry Is Generally Optimistic About the Recovery of the UK Economy
- 3.2 The Level of Optimism about Revenue Growth Is Higher Among Suppliers than Fleet Users
- 3.3 Business Vehicle Industry Suppliers Companies Will Be Marginally Decreasing Their Marketing Spend Over the Next 12 Months
- 3.4 Industry Players Face a Number of Key Challenges Due to the Recession
- 3.5 Suppliers Are Adapting New Marketing And Sales Strategies During Recession And Recovery To Face Immediate Business Concerns
4 Economic Outlook and Confidence
- 4.1 UK Economy Recovery Expectations
- 4.2 Revenue Growth Expectations
5 Business Vehicle Industry Investment Outlook
- 5.1 Fastest and Slowest Growing Markets
- 5.2 M&A Activity Predictions
- 5.3 Suppliers' Industry Outlook
6 Recession and Recovery: Threats and Opportunities for the Business Vehicle Industry
- 6.1 Leading Business Concerns due to Recession
- 6.2 Key Actions to Overcome Business Threats
- 6.3 Key Actions to Maintain and Win Buyer Business
- 6.4 Leading Recession and Recovery Related Business Opportunities
7 Marketing Spend Activity
- 7.1 Annual Marketing Budgets: Suppliers To The Industry
- 7.2 Expected Change In Marketing Expenditure Levels: Suppliers To The Industry
- 7.3 Change In Expenditure By Media Channel: Suppliers To The Industry
- 7.4 Future Investment In Marketing & Sales Technology: Suppliers To The Industry
8 Marketing & Sales Behaviors & Strategies & The Impact Of Recession & Recovery
- 8.1 Key Marketing Aims: Suppliers To The Industry
- 8.2 Marketing & Sales Practices During Recession & Recovery: Suppliers To The Industry
- 8.3 Expected Adaptations To Marketing Activities During Recession & Recovery: Suppliers To The Industry
- 8.4 Critical Success Factors For Choosing A Marketing Agency: Suppliers To The Industry
- 8.5 Marketing Attitudes & Approaches: Suppliers To The Industry
9 Appendix
- 9.1 Full Survey Results-Closed Questions
- 9.2 Methodology
- 9.3 Contact Us
- 9.4 About Global Markets Direct
- 9.5 Disclaimer
1 List of Tables
- Table 1: Count of UK Business Vehicle Industry Survey Respondents By Company Type (Number of Respondents), 2009 Industry Survey
- Table 2: Buyer Respondents By Job Role (% Buyer Respondents), UK Business Vehicle Industry, 2009
- Table 3: Buyer Respondents By Organisations' Global Turnover (% Buyer Respondents), UK Business Vehicle Industry, 2009
- Table 4: Buyer Respondents By Organisations' Total Number of Employees (% Buyer Respondents), UK Business Vehicle Industry, 2009
- Table 5: Buyer Respondents By Organisations' Office and Premises Locations in UK and Ireland (% Buyer Respondents), Business Vehicle Industry, 2009
- Table 6: Supplier Respondents By Job Role (% Supplier Respondents), UK Business Vehicle Industry, 2009
- Table 7: Supplier Respondents By Organisations' Global Turnover (% Supplier Respondents), UK Business Vehicle Industry, 2009
- Table 8: Supplier Respondents By Organisations' Total Number of Employees (% Supplier Respondents), UK Business Vehicle Industry, 2009
- Table 9: UK Business Vehicle Industry Expectations of UK Economy Recovery Timings By Company Turnover (% All Respondents), 2009
- Table 10: UK Business Vehicle Industry Expectations of UK Economy Recovery Timings By Company Type: Company Vehicle Users: Small Fleet, Company Vehicle Users: Large Fleet, Company Vehicle and Service Suppliers (% All Respondents), 2009
- Table 11: Company Revenue Growth Optimism By UK Business Vehicle Industry Company Type: Company Vehicle Users: Small Fleet, Company Vehicle Users: Large Fleet, Company Vehicle and Service Suppliers (% All Respondents), 2009
- Table 12: Company Revenue Growth Optimism By Company Turnover: Industry Suppliers (% Supplier Respondents), UK Business Vehicle Industry, 2009
- Table 13: Predictions of the Fastest and Slowest Growing Market Sectors for the UK Business Vehicle Industry (% Supplier Respondents), 2009
- Table 14: Key Growth Areas In the UK Business Vehicle Industry (Analysis of Supplier Respondents), 2009 Industry Survey
- Table 15: Key Growth Areas In the UK Business Vehicle Industry ??