What Consumers Want: Current Accounts and Savings in Germany
2010

Product Code:DAT23931
Publication Date:October 2010
Publisher:Datamonitor
Product Type: Report
Pages:67

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What Consumers Want: Current Accounts and Savings in Germany 2010

Meeting demand for clear answers to important industry questions, the What Consumers Want series provides country specific data, set against a global backdrop.

Features and benefits:

The slide pack provides country specific primary data across the transaction account and savings markets.
The slide pack answers a number of questions on consumer behaviour including product holding and consumer motivation.
The pack also presents analysis across income and age groups to strengthen and deepen insight.

Highlights:

Current account holding in Germany is well above the global average of 71%. In Germany 96% of consumers hold a current account.
Half of consumers in Germany hold a current account with a domestic bank.
Overall product holding for saving accounts is lower in Germany than it is globally. 60% of German consumers have an account compared with 64% globally.

Your key questions answered:

This slide pack provides key data essential for FS providers wishing to best position their product propositions given consumer behaviours.
Primary data is used to profile the consumer against global peers, whilst providing indispensible insight into demographic and income variations.

Total Current Account market: analysis
- Total Current Account product holding
- Total Current Account product holding: By age
- Total Current Account product holding: By income
Total Current Account competitor type and choice: analysis
- Total Current Account competitor type: Total market
- Total Current Account competitor type: by age
- Total Current Account competitor type: by income
- Total Current Account competitor choice: total market
- Total Current Account competitor choice: by age
- Total Current Account competitor choice: by income
Current Account sales channel analysis - by opening and by activity
- Channel of opening: Current Account - total market
- Channel of opening: Current Account - by age
- Channel of opening: Current Account - by income
- Channel by activity: Current Account - total market
- Online Activities: Current Account - Analysis
- Online Activities: Current Account - total market
- Online Activities: Current Account - by age
- Online Activities: Current Account - by income
Current Account - Motivation for account choice analysis
- Motivation for account choice: Current Account - total market
- Motivation for account choice: Current Account - by age
- Motivation for account choice: Current Account - by income
Important attributes for a current account provider analysis
- Important attributes for a current account provider
- Total Saving Account market: analysis
- Total Saving Account product holding
- Total Saving Account product holding: By age
- Total Saving Account product holding: By income
- Saving Accounts - product holding - by age
- Saving Accounts - product holding- by income
- Saving Accounts : Value analysis
- Saving Accounts - Value - total market
- Saving Accounts - Value - by age
- Saving Accounts - Value - by income
Total Saving Account competitor type and choice: analysis
- Total Saving Account competitor type: Total market
- Total Saving Account competitor type: by age
- Total Saving Account competitor type: by income
Saving Account - Motivation for account choice analysis
- Motivation for account choice: Saving Account - total market
- Motivation for account choice: Saving Account - by age
- Motivation for account choice: Saving Account - by income
Important attributes for a Saving account provider analysis
- Important attributes for a Saving account provider
- Important attributes for a Saving account provider - by age
- Important attributes for a Saving account provider - by income

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What Consumers Want: Current Accounts and Savings in Germany
2010

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What Consumers Want: Current Accounts and Savings in Germany 2010

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