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What Consumers Want: Current Accounts and Savings in Germany
2010

  • Publication Date:October 2010
  • Publisher:Datamonitor
  • Product Type: Report
  • Pages:67

What Consumers Want: Current Accounts and Savings in Germany 2010

Meeting demand for clear answers to important industry questions, the What Consumers Want series provides country specific data, set against a global backdrop.

Features and benefits:

  • The slide pack provides country specific primary data across the transaction account and savings markets.
  • The slide pack answers a number of questions on consumer behaviour including product holding and consumer motivation.
  • The pack also presents analysis across income and age groups to strengthen and deepen insight.

Highlights:

  • Current account holding in Germany is well above the global average of 71%. In Germany 96% of consumers hold a current account.
  • Half of consumers in Germany hold a current account with a domestic bank.
  • Overall product holding for saving accounts is lower in Germany than it is globally. 60% of German consumers have an account compared with 64% globally.

Your key questions answered:

  • This slide pack provides key data essential for FS providers wishing to best position their product propositions given consumer behaviours.
  • Primary data is used to profile the consumer against global peers, whilst providing indispensible insight into demographic and income variations.
  • Total Current Account market: analysis
    • Total Current Account product holding
    • Total Current Account product holding: By age
    • Total Current Account product holding: By income
  • Total Current Account competitor type and choice: analysis
    • Total Current Account competitor type: Total market
    • Total Current Account competitor type: by age
    • Total Current Account competitor type: by income
    • Total Current Account competitor choice: total market
    • Total Current Account competitor choice: by age
    • Total Current Account competitor choice: by income
  • Current Account sales channel analysis - by opening and by activity
    • Channel of opening: Current Account - total market
    • Channel of opening: Current Account - by age
    • Channel of opening: Current Account - by income
    • Channel by activity: Current Account - total market
    • Online Activities: Current Account - Analysis
    • Online Activities: Current Account - total market
    • Online Activities: Current Account - by age
    • Online Activities: Current Account - by income
  • Current Account - Motivation for account choice analysis
    • Motivation for account choice: Current Account - total market
    • Motivation for account choice: Current Account - by age
    • Motivation for account choice: Current Account - by income
  • Important attributes for a current account provider analysis
    • Important attributes for a current account provider
    • Total Saving Account market: analysis
    • Total Saving Account product holding
    • Total Saving Account product holding: By age
    • Total Saving Account product holding: By income
    • Saving Accounts - product holding - by age
    • Saving Accounts - product holding- by income
    • Saving Accounts : Value analysis
    • Saving Accounts - Value - total market
    • Saving Accounts - Value - by age
    • Saving Accounts - Value - by income
  • Total Saving Account competitor type and choice: analysis
    • Total Saving Account competitor type: Total market
    • Total Saving Account competitor type: by age
    • Total Saving Account competitor type: by income
  • Saving Account - Motivation for account choice analysis
    • Motivation for account choice: Saving Account - total market
    • Motivation for account choice: Saving Account - by age
    • Motivation for account choice: Saving Account - by income
  • Important attributes for a Saving account provider analysis
    • Important attributes for a Saving account provider
    • Important attributes for a Saving account provider - by age
    • Important attributes for a Saving account provider - by income
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