Commonwealth Bank of Australia: Strategic Corporate Assessment

Introduction

Commonwealth Bank of Australia (CBA or 'the group') is one of the four major banks in Australia based on asset value. This profile offers a comprehensive review of the group's operations and performance.

Scope

• Contains corporate strategy, value chain presence and SWOT Analysis
• Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
• Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Highlights

• CBA's core strength is its proprietary distribution network, which is Australia's largest bank franchise. It has 1,010 bank branches and over 3,300 ATMs nationally. CBA supports more than 180,000 Electronic Funds Transfer Point of Sale terminals throughout Australia, as well as 10 call centers.
• The group's distribution franchise, scale and brand enabled it to command a strong market position in many of the banking segments, especially in the retail banking. The group has the largest market share of home loans (18.6%) and household deposits (29%) as of December 2007.
• Customer service remains the group's top strategic priority to remain competitive in the market place. After the initiatives taken in 2006, the group received fewer retail customer complaints and more customer compliments in 2007. In 2007, the group introduced various customer service initiatives to increase customer satisfaction scores.

Reasons to Purchase

• Access all the important information and analysis on the company in a single report
• Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain
• Gain access to company's adjusted five year financial data along with key ratios and market capitalization