China's Financial Services Industry: PEST Framework Analysis

Strong economic growth, rural-to-urban migration, a high savings rate, a burgeoning middle class and receding regulatory barriers all make China a most-compelling long-term target for foreign financial firms. Despite the risks posed by a fledgling regulatory regime, lax enforcement and a weak court system, more than 60% of survey respondents say that China will be important or very important to their organization in 2010.

Aruvian Research analyzes China's Financial Services Industry in a PEST Framework Analysis. A PEST analysis is concerned with the environmental influences on a business. The acronym stands for the Political, Economic, Social and Technological issues that could affect the strategic development of a business. Identifying PEST influences is a useful way of summarizing the external environment in which a business operates.