Affinity and Partnership Marketing in Payment Cards and Consumer Finance in Germany

Finaccord's report titled Affinity and Partnership Marketing in Payment Cards and Consumer Finance in Germany represents the most detailed research ever undertaken on this sector and is one of five studies in a new series of publications. Drawing on the results of a survey of over 1,900 organisations, the report analyses the penetration, operating models and partner market shares of affinity and partnership marketing schemes for payment cards and consumer finance across a range of distributor categories. These include airlines, automotive associations and clubs, automotive manufacturers, charities, football clubs, Internet, media and telecoms entities, loyalty schemes, online aggregators and brokers, professional associations, retailers, trade unions and utilities companies. Moreover, the PartnerBASE database that accompanies the report provides the granular detail behind the analysis, detailing each of over 380 affinity and partnership marketing initiatives traced by Finaccord in this sector. In the context of this report, coverage of payment cards includes examples of affinity and co-branding initiatives for debit cards and prepaid cards as well as revolving credit cards and deferred debit cards. In a similar vein, the term 'consumer finance' refers to lending products offering to individual borrowers other than mortgages and credit linked to credit cards. As such, it embraces car finance and leasing schemes in addition to both secured and unsecured personal loans.

You may be able to use this report and associated PartnerBASE database in one or more of the following ways:

• drill down into the detail lying behind affinity and partnership marketing schemes for payment cards and consumer finance in Germany;
• gain access to research that chronicles the vast majority of affinity marketing opportunities in payment cards and consumer finance;
• benchmark the competitive position of your own organisation in affinity and partnership marketing of payment cards and consumer finance and spot opportunities for displacing rivals;
• gain a wider perspective from learning about recent innovations in partnership marketing of payment cards and consumer finance elsewhere in Europe;
• plan your future affinity and partnership marketing strategy for payment cards and consumer finance armed with the best market and competitor intelligence available on this subject.

Together, the report and PartnerBASE database will provide you with the definitive guide to current and potential affinity and partnership marketing opportunities in payment cards and consumer finance in Germany.