Card Issuer Profile

Introduction

Present in 55 countries around the world, GE Money is one of the most global competitors in financial services. This profile focuses primarily on GE Money's card operations, providing an overview of its current market positioning and outlook for the future.

Reasons to Purchase

• Gain a detailed understanding of GE Money's strategy and approach in the card issuing space.
• Find out Datamonitor's view on GE Money's outlook for the future.
• Learn how Datamonitor rates GE Money in its unique competitor benchmark exercise.

• Overview
• Catalyst
  • Summary
• Ge Money
  • Key findings
  • Company overview
  • Background
  • Ownership & management
  • GE Board of Directors
  • GE Money management
  • Employees
  • Management values
  • Company structure
  • In 2005 GE's businesses were reorganized
  • Until 2002 GE Consumer Finance formed part of GE Capital
  • Geographic coverage
  • Acquisitions have played a key role in GE's geographical expansion
  • Card statistics
  • Key financials
  • Profit & loss account
  • Balance sheet
  • Product overview
  • General product overview
  • Card product offering
  • Distribution and branding
  • B2B partnerships form a significant part of GE's distribution strategy
  • GE is now entering the credit card market as a standalone player
  • GE Money continues to invest in innovative products and services
  • Company outlook
  • GE's ultimate aim is expanding retail banking and the GE Money brand
  • GE Money is seeking to develop the non-cards side of the business
  • GE Money is keen to make mortgages a core part of its product portfolio
  • Strong growth is being achieved through four key principles
  • GE is also seeking to expand in emerging markets
  • There is potential to grow in Central and Eastern Europe where credit card penetration is low
  • GE has a growing portfolio across Asia-Pacific
  • Latin America is also an important region for GE Money
  • Datamonitor competitor benchmark
• Appendix
  • Definitions
  • Co-branded card
  • Commercial card
  • Corporate card
  • Credit card
  • Prepaid card
  • Private label card
  • Purchasing cards
  • Data
  • Methodology
  • Further reading
  • Ask the analyst
  • Datamonitor consulting
  • Disclaimer
• List of Tables
  • Table 1: GE Board of Directors, 2006
  • Table 2: GE Money Management, 2006
  • Table 3: GE employees, 2002-2006
  • Table 4: GE's organizational units - Growth Engines and Cash Generators, 2004
  • Table 5: GE's new organizational structure, 2007
  • Table 7: GE Money key acquisitions, 1993-2007
  • Table 8: GE Money's revenue and profit, 2002-2006
  • Table 8: GE Money product offerings directly to consumers and businesses, 2007
  • Table 9: Examples of co-branded cards, 2007
  • Table 10: GE Money's key retailer partnerships
  • Table 11: GE Money's key retailer partnerships in the US, 1981-2007
  • Table 13: GE Money brand credit card details in selected markets, 2007
  • Table 13: Scorecard logic, part one
  • Table 14: Scorecard logic, part two
  • Table 15: GE's revenues, costs and profits, 2002-2006
  • Table 16: GE's profit segmented by sector, 2002-2006
  • Table 17: GE's assets, 2002-2006
  • Table 18: Current relevant Datamonitor publications, 2007
  • Table 19: Future relevant Datamonitor publications, 2007
• List of Figures
  • Figure 1: GE Money has a significant presence globally, 2007
  • Figure 2: GE has shown a strong financial performance, 2002 - 2006
  • Figure 3: GE Money is the third largest contributor to GE's profit, 2006
  • Figure 4: GE has a large balance sheet, with GE Money accounting for 20 per cent of total assets, 2002-2006
  • Figure 5: Priority for inactive cards in GE's conversion effort from private-label to dual functionality, 2003
  • Figure 6: Dual cards are more profitable than traditional private label cards, 2005
  • Figure 7: In the Americas, GE is seeking to grow its product portfolio, 2006
  • Figure 8: GE Money is seeking up to 15 per cent growth in assets and net income in 2007
  • Figure 9: GE Money - Datamonitor Competitor Benchmark