Cards and Consumer Finance in Denmark 2008

Lafferty Cards & Consumer Finance in Denmark 2008

Introduction

Lafferty Cards & Consumer Finance in Denmark 2008 is the most comprehensive research available on consumer finance and credit cards in the market. A mixture of quantitative and qualitative methods is used by a dedicated team of in-house researchers and analysts to produce accurate and unbiased data. It comprises of 11 sections: key facts, demographics, the economy, consumer credit market, cards market, credit cards profit pool, pricing and enhancements, networks, credit cards issuers, merchant acquiring & processing and other cards market information. The report is reader friendly through the use of a bullet point format and graphs, pie charts and tables to help illustrate key data. Industry experts are always on hand to talk you through any data queries.

Highlights Denmark has high levels of consumer indebtedness due to the relatively high rate of mortgage borrowing.

The credit card market remains small but is growing strongly in the face of competition from the national debit card, Dankart.

Denmarks payment cards market continues to be dominated by charge cards and debit cards. In the eyes of Danish consumers such cards provide ubiquitous and highly efficient payment facilities, with low customer charges and credit facilities.
Whilst infrastructure of the Danish payment cards market is highly developed, and card usage and activity rates on both 'pay later cards and debit cards are well above the European average, 'credit card penetration rates and demand for revolving credit are well below developed levels.
So far, the banks themselves have failed to push for the development of revolving balance credit cards - which account for just 7 percent of total 'pay later cards - and such cards (are in the main) issued by non-bank organisations such as Ikano Finans.