Credit Card Issuing in the US

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The number of people who hold credit cards is at saturation point and industry operators are looking at introducing credit cards to niche consumer markets in the future. Bargaining power by merchants is increasing which has somewhat reduced revenue for this mature industry. The industry is facing serious challenges from fraud, identity theft and the need to secure confidential information. This industry comprises establishments primarily engaged in providing credit by issuing credit cards. Credit card issuance provides the funds required to purchase goods and services in return for payment of the full balance or payments on an installment basis. Credit card banks are included in this industry. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.