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Credit Cards in Turkey

  • Publication Date:March 2013
  • Publisher:Euromonitor
  • Product Type: Report
  • Pages:38
  • ISBN:338759

Credit Cards in Turkey

In response to increasing saturation within personal credit cards, issuers are shifting their focus to commercial credit cards, which offer greater growth potential both in number of cards in circulation and transaction volume and value terms. Considering the large number of SMEs (nearly 95% of all enterprises in Turkey), commercial credit cards remains far from saturation.

Euromonitor International's Credit Card Transactions in Turkey report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Commercial Credit Card Transactions, Personal Credit Card Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Credit Card Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


CREDIT CARDS IN TURKEY
Euromonitor International
March 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Credit Cards Category Performance: 2007-2012
Table 2 Credit Cards Category Performance: Number of Cards in Circulation 2007-2012
Table 3 Credit Cards Category Performance: % Growth 2007-2012
Table 4 Credit Cards in Circulation Category Performance: % Growth 2007-2012
Table 5 Commercial Credit Cards Category Performance: 2007-2012
Table 6 Commercial Credit Cards Category Performance: Number of Cards in Circulation 2007-2012
Table 7 Commercial Credit Cards Category Performance: % Growth 2007-2012
Table 8 Commercial Credit Cards in Circulation Category Performance: % Growth 2007-2012
Table 9 Personal Credit Cards Category Performance: 2007-2012
Table 10 Personal Credit Cards Category Performance: Number of Cards in Circulation 2007-2012
Table 11 Personal Credit Cards Category Performance: % Growth 2007-2012
Table 12 Personal Credit Cards in Circulation Category Performance: % Growth 2007-2012
Table 13 Credit Cards: Number of Cards by Issuer 2007-2011
Table 14 Credit Cards: Number of Cards by Operator 2007-2011
Table 15 Credit Cards Payment Transaction Value by Issuer 2007-2011
Table 16 Credit Cards Payment Transaction Value by Operator 2007-2011
Table 17 Commercial Credit Cards: Number of Cards by Issuer 2007-2011
Table 18 Commercial Credit Cards: Number of Cards by Operator 2007-2011
Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2007-2011
Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2007-2011
Table 21 Personal Credit Cards: Number of Cards by Issuer 2007-2011
Table 22 Personal Credit Cards: Number of Cards by Operator 2007-2011
Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2007-2011
Table 24 Personal Credit Cards Payment Transaction Value by Operator 2007-2011
Table 25 Credit Cards Forecast Category Performance: 2012-2017
Table 26 Credit Cards Forecast Category Performance: Number of Cards in Circulation 2012-2017
Table 27 Credit Cards Forecast Category Performance: % Growth 2012-2017
Table 28 Credit Cards in Circulation Forecast Category Performance: % Growth 2012-2017
Table 29 Commercial Credit Cards Forecast Category Performance: 2012-2017
Table 30 Commercial Credit Cards Forecast Category Performance: Number of Cards in Circulation 2012-2017
Table 31 Commercial Credit Cards Forecast Category Performance: % Growth 2012-2017
Table 32 Commercial Credit Cards in Circulation Forecast Category Performance: % Growth 2012-2017
Table 33 Personal Credit Cards Forecast Category Performance: 2012-2017
Table 34 Personal Credit Cards Forecast Category Performance: Number of Cards in Circulation 2012-2017
Table 35 Personal Credit Cards Forecast Category Performance: % Growth 2012-2017
Table 36 Personal Credit Cards in Circulation Forecast Category Performance: % Growth 2012-2017
Akbank Tas in Financial Cards and Payments (turkey)
Strategic Direction
Key Facts
Summary 1 Akbank TAS: Key Facts
Summary 2 Akbank TAS: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Akbank TAS: Competitive Position 2011
Finansbank As in Financial Cards and Payments (turkey)
Strategic Direction
Key Facts
Summary 4 Finansbank AS: Key Facts
Summary 5 Finansbank AS: Operational Indicators
Company Background
Competitive Positioning
Summary 6 Finansbank AS: Competitive Position 2011
Garanti Bankasi As in Financial Cards and Payments (turkey)
Strategic Direction
Key Facts
Summary 7 Garanti Bankasi AS: Key Facts
Summary 8 Garanti Bankasi AS: Operational Indicators
Company Background
Competitive Positioning
Summary 9 Garanti Bankasi AS: Competitive Position 2011
Turkiye Is Bankasi As (isbank) in Financial Cards and Payments (turkey)
Strategic Direction
Key Facts
Summary 10 Türkiye Is Bankasi AS: Key Facts
Summary 11 Türkiye Is Bankasi AS: Operational Indicators
Company Background
Competitive Positioning
Summary 12 Türkiye Is Bankasi AS: Competitive Position 2011
Yapi Ve Kredi Bankasi As in Financial Cards and Payments (turkey)
Strategic Direction
Key Facts
Summary 13 Yapi ve Kredi Bankasi AS: Key Facts
Summary 14 Yapi ve Kredi Bankasi AS: Operational Indicators
Company Background
Competitive Positioning
Summary 15 Yapi ve Kredi Bankasi AS: Competitive Position 2011
Executive Summary
Financial Card Transactions Continue To Grow
Debit Cards Steal Share From Cash Payments
Heightened Competition Forces Key Players To Seek New Areas for Expansion
Government Regulations Redefine Financial Cards Landscape
Financial Cards Expected To Record Continued Growth
Key Trends and Developments
Pre-paid Cards Gain Prominence
Near Field Communication Technology Embraced by Turkish Consumers
State Regulation Redefines Financial Cards Landscape
Increasing Availability of Pos Terminals Drives Financial Card Growth
Turkish Consumers Continue To Embrace Credit
Market Indicators
Table 37 Number of POS Terminals 2007-2012
Table 38 Number of ATMs 2007-2012
Table 39 Value Lost to Fraud 2007-2012
Table 40 Card Expenditure by Location 2012
Table 41 Card Expenditure by Category 2012
Table 42 Financial Cards in Circulation by Type: % Number of Cards 2007-2012
Table 43 Domestic versus Foreign Spend 2012
Market Data
Table 44 Consumer Payments: Value 2007-2012
Table 45 Consumer Payments: Number of Transactions 2007-2012
Table 46 Financial Cards: Number of Cards in Circulation 2007-2012
Table 47 Financial Cards Transactions: Value 2007-2012
Table 48 Financial Cards: Number of Transactions 2007-2012
Table 49 Financial Cards: Number of Accounts 2007-2012
Table 50 Financial Cards: Number of Cards by Issuer 2007-2011
Table 51 Financial Cards: Number of Cards by Operator 2007-2011
Table 52 Financial Cards: Card Payment Transaction Value by Operator 2007-2011
Table 53 Financial Cards: Card Payment Transaction Value by Issuer 2007-2011
Table 54 Consumer Payments Forecast: Value 2012-2017
Table 55 Consumer Payments Forecast: Number of Transactions 2012-2017
Table 56 Financial Cards Forecast: Number of Cards in Circulation 2012-2017
Table 57 Financial Cards Forecast: Value 2012-2017
Table 58 Financial Cards Forecast: Number of Transactions 2012-2017
Table 59 Financial Cards Forecast: Number of Accounts 2012-2017
Sources
Summary 16 Research Sources












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