Payment Cards in Australia 2007

Publication Date	June 2007
Publisher	Datamonitor
Product Type	Report
Pages	73
ISBN Number	not applicable
Product Code	DAT05906

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Summary

Payment Cards in Australia is an invaluable guide to one of the world's most interesting payment card markets. Created using a combination of secondary and primary research, this report provides statistics on market size, market shares and card acceptance. It provides an overview of regulation, competitor activities and product innovation. It concludes with market forecasts and a SWOT analysis.

The focus of the report is consumer payment cards, as opposed to commercial products.
Data and analysis provided on debit cards, credit cards and deferred debit and charge cards.
The report parameters extend to issuance only. Merchant acquiring and card processing are not covered.
Historic market data is presented from 2002 to 2006, with forecast data presented to 2011. Competitor market shares are presented for 2006.

The major issue in the Australian payment card market in recent years has been that of interchange. Over the last few years, the RBA has been conducting a wide-ranging reform of Australian payment systems and has slashed interchange levels. The RBA has just begun a review of these reforms and expects to publish its findings in 2008.

Australia enjoys an excellent ATM and POS infrastructure. In June 2006 there were 823 people to each ATM and 38 people to each payment card terminal. These penetration levels are on a par and often exceed those found in most European markets.

Credit cards are forecast to grow the most strongly over the next five years. Credit card numbers are expected to reach 18.5 million in 2011, which will equate to a penetration level of 88.3 per cent, compared to the 2006 penetration level of 77.5 per cent.

Learn how the Australian consumer payment card market has developed over the last five years.
Understand recent developments in the market in terms of consolidation, new entrants and product innovations
Find out Datamonitor's opinion on the future outlook for the market, looking specifically at debit, credit, deferred debit and charge.

Content

Overview
Catalyst
Summary
Executive summary
- Market context
- Competitor and product overview
- Forecasting the payment card market in Australia
- Introduction
- What is this report about?
- Scope of the report
- Structure of the report
- Market context
- Introduction
- Country overview
- Market size
- Card acceptance
- Market structure
- Regulatory environment
- Key issues
- Competitor and product overview
- Introduction
- Card scheme market shares
- Card issuer market shares
- Competitor developments
- Product analysis
- Product innovation
- Forecasting the payment card market in Australia
- Introduction
- Forecasting the debit card market
- Forecasting the credit card market
- Forecasting the charge card market
- SWOT analysis
Appendix
- Supplementary data
- Definitions
- Methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
Table Of Figures
- Figure 1: Overview of Australia, 2005/6
- Figure 2: Population size in selected Asia Pacific countries, 2006
- Figure 3: GDP for selected countries across Asia Pacific, 2005
- Figure 4: Australia's GDP is largely drawn from the services sector, 2005
- Figure 5: Australia's GDP has grown steadily over the last five years, 2002-06
- Figure 6: Debit cards dominate the Australian payment card market in terms of cards in issue, 2002-06
- Figure 7: The majority of payment card transactions take place on debit cards, 2002-06
- Figure 8: Debit cards overtook credit cards as the most frequently used card type in 2005
- Figure 9: Payment card spend grew strongly between 2002 and 2006
- Figure 10: Average transaction values are highest on charge cards, 2002-06
- Figure 11: Balances outstanding on credit cards have grown strongly over the last five years, 2002-06
- Figure 12: ATM penetration has increased steadily over the last five years, reaching 823 people per ATM in June 2006
- Figure 13: EFTPOS terminal penetration reached 38 people per terminal in June 2006
- Figure 14: EFTPOS dominates the debit card market in terms of cards in issue, 2002-06
- Figure 15: EFTPOS also dominates the debit card market in terms of transaction values, 2002-06
- Figure 16: Visa and MasterCard dominate the Australian credit card market in terms of cards in issue, 2002-06
- Figure 17: Visa is the leading card scheme in terms of credit card spend, 2002-06
- Figure 18: American Express dominates the consumer charge card market in terms of cards in issue, 2002-06
- Figure 19: American Express also dominates the consumer charge card market in terms of spend, 2002-06
- Figure 20: CBA is the leading issuer in the debit card market, 2006
- Figure 21: CBA is the leading card issuer in terms of cards in issue, 2006
- Figure 22: Westpac leads the credit card market in terms of balances outstanding, 2006
- Figure 23: The number of transactions is predicted to drive the debit card market over the next five years, 2006-11f
- Figure 24: Credit card transaction values are expected to grow strongly over the next five years, 2006-11f
- Figure 25: The charge card market is forecast to grow in the long-term, 2006-2011f
- Figure 26: SWOT analysis of the payment card market in Australia, 2007
Table Of Tables
- Table 1: GDP per capita in selected Asia Pacific markets, 2005
- Table 2: Inflation rates in selected Asian and Asia-Pacific markets, 2002-06
- Table 3: GINI Co-efficient in selected countries, 2006
- Table 4: Timeline of the RBA investigation into credit card interchange, 1999-2007
- Table 5: The interchange fee for the four party schemes in October 2000 and September 2006
- Table 6: Selected credit cards from Australian issuers, 2007
- Table 7: Selected reward based credit cards from Australian issuers, 2007
- Table 8: Datamonitor's forecast for the debit card market, 2007f-11f
- Table 9: Datamonitor's forecast for the credit card market, 2007f-11f
- Table 10: Datamonitor's forecast for the charge card market, 2007f-11f
- Table 11: Population data for selected Asia Pacific countries, 2006
- Table 12: Current GDP, 2005
- Table 13: GDP growth rates in Australia, 2002-06
- Table 14: ATM data for Australia, 2002-06
- Table 15: EFTPOS terminal data for Australia, 2002-06
- Table 16: Current relevant Datamonitor publications, 2007
- Table 17: Future relevant Datamonitor publications, 2007