Payment Cards in New Zealand 2008

Publication Date	December 2008
Publisher	Datamonitor
Product Type	Report
Pages	78
ISBN Number	not applicable
Product Code	DAT14640

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Summary

Payment Cards in New Zealand is an invaluable guide to one of the most important markets in Asia Pacific. The report provides statistics on market size, competitor market shares and acceptance. It also provides an overview of regulation, competitor activities, product innovation and market forecasts.

Scope

Data and analysis on debit cards, credit cards, and charge cards at both the card scheme and issuer level.
Analysis of the key competitor product developments and product launches in the market over the past 12 months.
Provides a clear overview of the regulatory structure in the market, as well as discussion of the key issues facing players in the space.
The credit, debit, and charge card markets are forecast to 2012 under three different macroeconomic scenarios.

Highlights

Debit cards are the dominant product in New Zealand, accounting for around two-thirds of all cards in issue and total payment card spend. Even more strikingly, frequency of use per card stands at an exceptional 216 transactions per card. In contrast, credit cards are used for 71 transactions per card.

ANZ National is the leading player in both the debit and credit card markets. However, while it leads the credit card market by some way in terms of cards in issue, the margin is much smaller in terms of balances outstanding. This indicates that ANZ National has a much lower average balance per card than its competitors.

The credit card market in New Zealand will be impacted by the current economic climate. In Datamonitor's neutral scenario, the number of credit cards in New Zealand is expected to see a modest rise in 2009, with low growth in 2010 to 2012, as the market becomes saturated and the penetration rate of credit cards approaches its limit.

Reasons to Purchase

Understand how the payment card market in New Zealand has performed, and the factors driving its growth.
See which competitors lead the way in the market, and the products that have driven their success.
Target the segments set to enjoy the most rapid development, using Datamonitor's 5 year scenario forecasts.

Content

Overview
- Catalyst
- Summary
- Executive Summary
- Market context
- Competitor and product overview
- Forecasting the payment card market in Australia
- Table of figures
- Table of tables
- Introduction
- Scope of the report
- Structure of the report
- Market context
- Introduction
- Country overview
- Demographics
- Economy
- GDP
- Inflation
- Distribution of income (Gini co-efficient)
- Market size
- Cards in issue
- Number of transactions
- Frequency of use
- Transactions at the ATM and POS
- Value of transactions
- Average transaction value
- Transaction values at the ATM and POS
- Balances outstanding
- Card acceptance
- ATM statistics
- POS statistics
- Payment fraud in Australia
- Debit card fraud in Australia
- Credit and charge card fraud in Australia
- Market structure
- Banks
- Building societies
- Credit unions
- Specialist credit card institutions
- Regulatory environment
- Industry regulators
- Australian Prudential Regulation Authority
- Reserve Bank of Australia
- Australian Competition and Consumer Commission
- Industry associations
- Australian Payments and Clearing Association
- Australian Bankers Association
- Abacus - Australian Mutuals
- Credit bureaus
- Key issues
- Fraud and EMV
- Interchange fees
- Credit card interchange
- Debit card interchange
- Competitor and product overview
- Introduction
- Card issuer market shares
- Total card market
- Total cards in issue
- Total transaction values
- Debit cards
- Debit cards in issue
- Debit card transaction values
- Credit cards
- Credit cards in issue
- Credit cards in issue by branding
- Value of credit card transactions
- Charge cards
- Charge cards in issue
- Charge card value of transactions
- Card issuer market shares
- Debit cards
- Debit cards in issue by issuer
- Credit cards
- Cards in issue by issuer
- Credit card balances outstanding by issuer
- Competitor developments
- Consolidation
- The Australian government's renewal of policy-a protectionist measure?
- Australian banks Westpac and St.George merge
- CBA acquires BankWest
- Citigroup buys Australian card portfolio from Suncorp
- Westpac and Virgin Money agree on extending credit card deal
- Adelaide Bank and Bendigo Bank complete merger
- New entrants
- Woolworths and HSBC team up for credit card launch
- Product analysis
- Credit card design
- Loyalty programs
- Low fee and low rate cards
- Product innovation
- Credit cards
- A range of partnership models are used by issuers in Australia
- MasterCard and GE money to launch first green credit card
- David Jones to issue American Express co-brand credit card
- Cashless reconciliation engines in Australia
- Westpac launches first Business Debit MasterCard card, designed to replace the cheque book
- Prepaid cards
- ANZ to launch prepaid Visa payWave card
- Forecasting the Payment Card Market in Australia
- Summary
- Forecasting the debit card market
- Forecasting the credit card market
- Forecasting the charge card market
- Appendix
- Supplementary data
- Market context
- Definitions
- ATM-only card
- Co-branded card
- Charge card
- Credit card
- Debit card
- EFTPOS
- EMV
- POS terminal
- Prepaid card
- Methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
List of Tables
- Table 1: GDP per capita in selected Asia Pacific markets, 2007
- Table 2: Inflation rates in selected Asian and Asia Pacific markets, 2003-07
- Table 3: Gini co-efficient in selected countries, 2007
- Table 4: Australian fraud data for debit and credit/charge market, 2007
- Table 5: Debit card fraud in Australia, 2007
- Table 6: Credit and charge card fraud in Australia and Overseas on Australian-issued cards, 2007
- Table 7: Timeline of the RBA investigation into credit card interchange, 1999-2007
- Table 8: The interchange fee for the four party schemes in October 2000 and September 2006
- Table 9: Credit cards from Australian issuers with introductory and standard APR and cash advance rates, 2008
- Table 10: Selected reward based credit cards from Australian issuers, 2008
- Table 11: Datamonitor's forecast for the debit card market
- Table 12: Datamonitor's forecast for the credit card market
- Table 13: Datamonitor's forecast for the charge card market
- Table 14: Population data for selected Asia Pacific countries, 2007
- Table 15: Current GDP for selected Asia Pacific countries, 2007
- Table 16: Australia GDP, sector wise break-up, 2007
- Table 17: GDP growth rates in Australia, 2003-07
- Table 18: ATM data for Australia, 2003-07
- Table 19: EFTPOS terminal data for Australia, 2003-07
- Table 20: Payment fraud categories
List of Figures
- Figure 1: Overview of Australia, 2007-08
- Figure 2: Population size in selected Asia Pacific countries, 2007
- Figure 3: GDP for selected countries across Asia Pacific, 2007
- Figure 4: Australia's GDP is largely drawn from the services sector, 2007
- Figure 5: Australia's GDP has been stable over the last four years, 2003-07
- Figure 6: Debit cards dominate the Australian payment card market in terms of cards in issue, 2003-07
- Figure 7: The majority of payment card transactions take place on debit cards, 2003-07
- Figure 8: Debit cards overtook credit cards as the most frequently used card type in 2005
- Figure 9: Pay now card market, number of transactions by scheme
- Figure 10: Frequency of ATM and purchase transactions, 2003-07
- Figure 11: Payment card spend grew strongly between 2003 and 2007
- Figure 12: Average transaction values are highest on charge cards, 2003-07
- Figure 13: Comparison of ATM and purchase transactions, 2003-07
- Figure 14: Average value of ATM and purchase transactions, 2003-07
- Figure 15: Turnover of ATM and purchase transaction per card, 2003-07
- Figure 16: Turnover per card, 2003-07
- Figure 17: Balances outstanding on credit cards have grown strongly over the last four years, 2003-07
- Figure 18: Balances outstanding per account, 2003-07
- Figure 19: The number of consumers per ATM in Australia declined to 784 in 2007
- Figure 20: EFTPOS terminal penetration reached 33 people per terminal in 2007
- Figure 21: Total card numbers by issuer, 2003-07
- Figure 22: Total value of cards by issuer, 2003-07
- Figure 23: Pay now cards, by scheme
- Figure 24: EFTPOS also dominates the debit card market in terms of transaction values, 2003-07
- Figure 25: Visa and MasterCard dominate the Australian credit card market in terms of cards in issue, 2003-07
- Figure 26: Credit cards by segment, 2005-07
- Figure 27: Visa is the leading card scheme in terms of credit card spend, 2003-07
- Figure 28: American Express dominates the consumer charge card market in terms of cards in issue, 2003-07
- Figure 29: American Express also dominates the consumer charge card market in terms of spend, 2003-07
- Figure 30: CBA is the leading issuer in the debit card market, 2007
- Figure 31: CBA is the leading card issuer in terms of credit cards, 2007
- Figure 32: Westpac leads the credit card market in terms of balances outstanding, 2007
- Figure 33: Characteristics of different payment card partnership models
- Figure 34: Datamonitor's forecast for the number of debit cards, 2007-12f
- Figure 35: Datamonitor's forecast for the number of transactions using debit cards, 2007-12f
- Figure 36: Datamonitor's forecast for the value of transactions using debit cards, 2007-12f
- Figure 37: Datamonitor's forecast for the number of credit cards, 2007-12f
- Figure 38: Datamonitor's forecast for the number of transactions using credit cards, 2007-12f
- Figure 39: Datamonitor's forecast for the value of transactions using credit cards, 2007-12f
- Figure 40: Datamonitor's forecast for the number of charge cards, 2007-12f
- Figure 41: Datamonitor's forecast for the number of transactions using charge cards, 2007-12f
- Figure 42: Datamonitor's forecast for the value of transactions using charge cards, 2007-12f