Social Responsibility in Card Marketing and Operations

More than 75% of executives in the card space believe that Social Responsibility (SR) will improve business performance in the long-run. 82% believe that companies themselves, not through regulation, will embrace social responsibility as a core strategy over the next 5 years.

This report analyses and assesses:

• Affinity marketing
• Community Outreach
• Donations to causes
• Ethical Marketing Practices
• Global outreach
• "Green" Marketing
• Political Efforts and Advocacy
• Social awareness marketing
• Social Responsibility Trade-Offs
• Sales vs. Ethical Marketing Practices

Who should read this?

CEO's, EVP Marketing, CMO, Divisional Managers

At;

Financial Services

For profit and not for profit card issuers, banks, loan companies, credit unions, college marketers, retail banks and divisions, consultants.

Investment Organisations

M&A, Management, Investment banks, hedge funds, private equity funds, venture capital, market research

Marketing Companies

Marketing, Direct marketing, interactive and web marketing, online and off-lead generators

Card service providers

Online card, card trade associations, advertising agencies, credit card service providers, data service providers, list brokers, providers and compilers, credit bureaus

What are they looking for?

Information to help compete effectively by integrating socially responsible marketing into their long-term strategies

This report explains:

• How SR can be used to reduce costs, raise profits and increase shareholder value.
• The impact of SR on: environmental sustainability; community and philanthropy; employee/workplace relations; fair and responsible lending, financial literacy and access to products; ethics and governance; privacy and security; and; diversity (across employee, executive, board and supplier levels).
• How to motivate customers to make greener choices.
• Building SR into product design.
• The metrics needed to capture, measure and report SR efforts.
• Best practices from beyond the finance sector.

Examples and case studies from: Australia, China, New Zealand, South Africa, South America, The Middle East, The US and Western Europe.

Includes an index of: Awards, Indexes, Rankings, Standards, Research Companies and Industry Experts.