Third-Party Payment in China: PayEase

Survival of the Funded

Publication Date	February 2008
Publisher	Maverick China Research
Product Type	Report
Pages	24
ISBN Number	not applicable
Product Code	MAV00021

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Summary

PayEase, which was founded in 1999 with support from the Beijing Municipal Government, is one of China's elder statesmen when it comes to online payments. Their close ties to the Beijing government have provided PayEase with enough funding, bank partnerships, and clients to survive for seven years of operation and finally become profitable at the end of 2006. With their Beijing focus, however, PayEase lacks a clear strategy to scale their services and marketing to other Chinese cities.

In this report, we investigate PayEase's development over its seven years of operation and analyze the company's ability to keep pace with the other fast-growing online payment startups in China today.

Key Findings:

PayEase is one of China's few profitable third-party payment providers, in the black since 2006.
PayEase's management team is stocked with experience from various large telecom and media companies, many of which have strong ties to the Hong Kong market.
Strong ties within the Beijing Municipal Government for financial support, relationships with various SOEs and banks, merchant acquisition, and in the future, third-party payment licensing.

Content

1 Industry Overview: Key Factors Shaping Third-Party Payments in China
- 1.1 Continued preference for cash payments, but bank card payments rising
- 1.2 Credit card use remains low; debit cards widespread
- 1.3 Limited coverage of non-cash payment services
- 1.4 China UnionPay's bank card monopoly
- 1.5 Quasi-online payment systems an interim solution
- 1.6 Two ISPs, 162 million Internet users
- 1.7 Two mobile operators, 530 million subscribers
- 1.8 Contactless smartcard use increasing but largely limited to buses and subways
- 1.9 Government regulations and the national interest
2 PayEase - Survival of the Funded
- 2.1 Company Overview
  - 2.1.1 Ownership
  - 2.1.2 Organizational Structure
  - 2.1.3 Management Team
- 2.2 Business Performance
  - 2.2.1 Users
  - 2.2.2 Financial Performance
- 2.3 Services and Channels
  - 2.3.1 Online Payment
  - 2.3.2 Telephone Payment
  - 2.3.3 Mobile Payment
  - 2.3.4 Business Model and Fee Structure
- 2.4 Markets and Coverage
- 2.5 Marketing and Branding
- 2.6 Partners
  - 2.6.1 Bank Partners
  - 2.6.2 Merchant Partners
  - 2.6.3 Technology Partners
- 2.7 Competitive Analysis
  - 2.7.1 Strengths
  - 2.7.2 Weaknesses
- 2.8 Outlook
List of Figures
- Figure 1: Credit cards issued in China and in the US (M)
- Figure 2: Internet Users in China, 2001-2006 (M)
- Figure 3: Mobile Subscribers in China, 2002-2010F (M)
- Figure 4: China government groups involved in third-party payment regulation
- Figure 5: PayEase Ownership Structure
- Figure 6: PayEase Registered and Active Users
- Figure 7: PayEase Financial data, 2003-2005 (RMB)
- Figure 8: PayEase Transaction Volume Breakdown by Channel (%)
- Figure 9: PayEase Telephone Payment Partner Banks
- Figure 10: PayEase Direct Debit Operation Model
- Figure 11: PayEase Online Payment Merchant Services and Fee Structure
- Figure 12: PayEase Logo
- Figure 13: PayEase Bank Partners
- Figure 14: PayEase Key Merchant Partners