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Vietnam Plastic Card Market Forecast to 2013

  • Publication Date:February 2012
  • Publisher:RNCOS
  • Product Type: Report
  • Pages:50

Vietnam Plastic Card Market Forecast to 2013

Vietnam's payment card market has been growing rapidly for the past few years with a constant increase in young population, technological developments, and emerging trend of e-commerce. Though the market is relatively small, it is among the most dynamic ones in the world. As per our recent findings, there exists an ever-increasing demand for payment cards in Vietnam, including credit, prepaid and debit cards that are widely used in shopping. This growth in the demand translates into ample growth opportunities for card issuers, suppliers, and manufacturers.

According to "Vietnam Plastic Card Market Forecast to 2013", our latest research report, the total number of cards issued in Vietnam nearly doubled during 2008-2010, and with the growing consumer awareness, there is a vast scope for further developments. The study estimates that the Vietnamese payment cards market will grow at a CAGR of about 20.4% during 2011-2014. We observed that debit cards presently dominate the market, while prepaid cards and credit cards, which are relatively new, occupy over 4% and around 2% share, respectively. On account of such meager share, huge opportunities exist in the largely untapped credit card market.

Some of the new banks in Vietnam have actively participated in the country's plastic card market. We found that these banks have come up with a number of card services, including International VISA/Master Debit and Credit Card to cater to the growing needs of customers and have competitive advantage. As per our analysis, the market remains largely concentrated to debit transactions and few key players. At 2010-end, Agribank had the majority share in the market.

Analyzing the macroeconomic factors, our report presents the future outlook for the industry. The detailed analysis of the emerging market trends, current developments, and competitive landscape will help clients understand the market situation and its progress in the coming years. The technological developments have been studied specifically and carefully in order to portray the industry's clear picture to those investors or players who are planning to enter the market.

  • 1. Analyst View
  • 2. Research Methodology
  • 3. Macroeconomic Overview
    • 3.1 Economic Growth
    • 3.2 Income Pattern
    • 3.3 Demographic Profile
  • 4. Payment Card Industry Analysis to 2014
    • 4.1 Market Size
    • 4.2 Key Players
    • 4.3 Market Segmentation
    • 4.4 Domestic vs. International Cards
    • 4.5 Smart Cards
    • 4.6 Cards Manufacturer
    • 4.7 ATM and POS Terminals
    • 4.8 Card Transactions
  • 5. Industry Trends and Drivers
    • 5.1 Potential for Bank Accounts
    • 5.2 Government to Push Non-Cash Payments
    • 5.3 Domestic Banks: Synergic Effect
    • 5.4 Foreign Banks to Drive Future Growth
    • 5.5 E-Wallet: The Next Big Thing
  • 6. Major Card Issuers
    • 6.1 Vietcombank
    • 6.1.1 Business Description
    • 6.1.2 Recent Developments
    • 6.2 VietinBank
    • 6.2.1 Business Description
    • 6.2.2 Recent Developments
    • 6.3 Asian Commercial Bank
    • 6.3.1 Business Description
    • 6.3.2 Recent Developments
    • 6.4 DongA Bank
    • 6.4.1 Business Description
    • 6.4.2 Recent Developments
    • 6.5 AgriBank
    • 6.5.1 Business Description
    • 6.5.2 Recent Developments
  • List of Figures:
    • Figure 3-1: Real GDP Growth (%), 2008-2014
    • Figure 3-2: Personal Disposable Income (Billion US$), 2008-2014
    • Figure 3-3: Population (Million), 2008-2014
    • Figure 3-4: Population Breakup by Age Group (%), 2011
    • Figure 4-1: Number of Bank Cards (Million), 2008-2014
    • Figure 4-2: Leading Domestic ATM Card Issuers (%), 2010
    • Figure 4-3: Leading International Card Issuers (%), 2008
    • Figure 4-4: Share of Bank Cards by Type (2011)
    • Figure 4-5: Share of Domestic and International Cards in Total Bank Cards (2011)
    • Figure 4-6: Share of VISA Cards in International Cards (2011)
    • Figure 4-7: Share of Smart Cards in Total Bank Cards (2011)
    • Figure 4-8: Number of ATMs ('000), 2008-2011
    • Figure 4-9: Number of POS Terminals ('000), 2008-2011
    • Figure 4-10: Breakup of Transactions by Type of Bank Card (%), 2011
    • Figure 5-1: Potential Number of Bank Accounts (Million), 2011-2015
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