Financial Deal Insights Consumer Markets April 2008

Introduction

monthly Financial Deal Insights series provides a concise yet comprehensive overview of M&A activity within Consumer Markets. It offers a unique insight into both deal activity, deal rationale and the market fundamentals driving the sector.

Scope

Insight into recent M&A activity in the Consumer Markets sector throughout the world. Detailed understanding of the market context behind factors driving both the sector as a whole and individual deals. An overview of deal trends on a historical basis and the progress of individual deals as they happen.

Highlights

The face of the global confectionery industry is set to change with the multi-billion dollar acquisition of Wrigley's by Mars. This deal will not only create a confectionery behemoth with leading brands in its portfolio, but will present a tough time for its competitors. It might pave the way for further consolidation with the industry, as competitors try to cope with the size and reach of a Mars-Wrigley combination.

Reasons to Purchase

Insight into recent M&A activity in the Consumer Markets sector throughout the world. Detailed understanding of the market context behind factors driving both the sector as a whole and individual deals. An overview of deal trends on a historical basis and the progress of individual deals as they happen.