Consumer Approaches to Mobile Telephone Insurance in Germany

The report titled Mobile Metrics

Consumer Approaches to Mobile Telephone Insurance in Germany offers detailed and unique insights into the behaviour of German consumers in the context of mobile telephone insurance. Based on a primary survey of mobile owners in Germany carried out between June and August 2006, the research provides valuable data describing the extent to which they take out mobile telephone insurance and clarifying the proportion of uninsured mobile owners who recognise the benefits of the insurance but have simply not yet got round to acquiring cover. In addition to calculating the percentage of consumers that buys mobile telephone insurance in Germany, the investigation also analyses which risks are covered by the policies that they have acquired (ie. accidental damage, loss, mechanical failure, theft, unauthorised usage), whether they have purchased a stand-alone policy or already possess cover through their household insurance, which distribution channel and interface they used to take out mobile telephone insurance and whether they bought a policy at the same time as finalising their mobile contract or retrospectively. Finally, the report measures the degree to which mobile owners are satisfied with their insurance, whether they find it expensive and if they are likely to cancel their policy. Key features of the reports in this series include: - unique analyses showing the percentage of mobile owners that currently possesses mobile telephone insurance in Germany and the potential for this proportion to grow further;

• accurate data describing the percentage of mobile owners covered in the event of accidental damage, loss, mechanical failure, theft and unauthorised use;
• robust statistics illustrating the extent to which alternative distribution channels, such as banking institutions, direct sales by insurers and affinity channels are eroding the share of mobile telephone network operators and retailers;
• reliable benchmarking of the point in time chosen by mobile owners with insurance to take out mobile telephone insurance;
• valuable insights into the reasons given by mobile owners for not purchasing insurance (for example, because they have not had time, because it is too expensive, because they do not see the benefit).