Affinity and Partnership Marketing in Household and Home Emergency Insurance in Germany

Finaccord's report titled Affinity and Partnership Marketing in Household and Home Emergency Insurance in Germany represents the most detailed research ever undertaken on this sector and is one of five studies in a new series of publications. Drawing on the results of a survey of over 1,900 organisations, the report analyses the penetration, operating models and partner market shares of affinity and partnership marketing schemes for household and home emergency insurance across a range of distributor categories. These include banks, charities, co-operative banks, Internet, media and telecoms entities, loyalty schemes, online aggregators and brokers, professional associations, retailers, savings and public sector banks, trade associations and trade unions. Moreover, the PartnerBASE database that accompanies the report provides the granular detail behind the analysis, detailing each of the almost 200 affinity and partnership marketing initiatives traced by Finaccord in this sector. In the context of this report, and with specific reference to household insurance, it is important to note that the research focuses purely on mainstream home insurance policies and, unless otherwise stated, does not cover branches such as insurance for private landlords.

You may be able to use this report and associated PartnerBASE database in one or more of the following ways:

• drill down into the detail lying behind affinity and partnership marketing schemes for household and home emergency insurance in Germany;
• gain access to research that chronicles the vast majority of affinity marketing opportunities in household and home emergency insurance;
• benchmark the competitive position of your own organisation in affinity and partnership marketing of household and home emergency insurance and spot opportunities for displacing rivals;
• gain a wider perspective from learning about recent innovations in partnership marketing of household and home emergency insurance elsewhere in Europe;
• plan your future affinity and partnership marketing strategy for household and home emergency insurance armed with the best market and competitor intelligence available on this subject.

Together, the report and PartnerBASE database will provide you with the definitive guide to current and potential affinity and partnership marketing opportunities in household and home emergency insurance in Germany.