| Product Code | DAT10655 |
|---|---|
| Publication Date | February 2008 |
| Publisher | Datamonitor |
| Product Type | Report |
| Pages | 40 |
The UK motorcycle insurance market experienced significant competitive pressures in both 2006 and 2007. This report examines the reasons behind this competition, as well as providing information on GWP, premium rates, and bike numbers. It also provides a GWP forecast up to and including 2011, making it essential reading for those with an interest in motorcycle insurance.
Competitive conditions in the market kept premium rates soft in 2006. Insurers, particularly the largest players in the market, were reported to have targeted growth in what remained a profitable market.
According to industry executives interviewed by Datamonitor motorcyclists typically prefer to purchase through specialist brokers, and it is mainly brokers that have high brand awareness in the market, achieved through advertising and high profile sponsorships.
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