Product Innovation and Customer Targeting in Asset Management

Introduction

This tracker covers product launches and service developments as well as marketing and product/service launches aimed at specific customer segments, such as ultra high net worths, NRIs, expats, retirees, entrepreneurs, women, etc.

Scope

• Extensive research is conducted on the activities of 50 providers of asset management products, globally
• The developments are analyzed to identify the key global trends in product development and customer targeting

Highlights

Innovative customer targeting has been the key to most of the product innovation in the first quarter of 2007. Products developed with a specific segment of the target customer base in mind are often the result of an asset manager seeking to complement an existing wide product range, or developed in conjunction with a long term marketing effort.

Examples of product innovation from this quarter include Barclays Stockbrokers' partnership with the National Trust to provide brokerage services to NT members, Citibank's focus on developing Islamic focused products, and Socit Gnrale's New Energy fund, aimed at attracting customers interested in ethical or "green" investment.

Reasons to Purchase

• Understand and gain insight into product development in the global market
• Understand and gain insight into product development in the global market
• Keep up to date with product innovations and learn from the developments made by your competitors