Channel Metrics: UK Unit Trusts / OEICs

Channel Metrics is a series of 25 briefings and an overview report based on original consumer research with a total sample of c. 6,500 respondents investigating trends in current and future distribution channel usage in UK retail financial services. In addition to gathering data for overall take-up rates and annual churn rates across the various financial products and services considered, the research also yields results regarding the distribution interface and specific distribution channel used to purchase or take out the same financial services during the November 2004 to October 2005 period. Moreover, in order to understand the future trend in consumer distribution preferences, the series provides a projection of the same information for the following 12 months again based on the answers provided by the consumer panel. In order to provide clear insights into the subject, this analysis of distribution interfaces and channels incorporates only the responses of consumers making an active choice of distribution channels during the past or future 12-month period in question. Consumers making or intending to make an active choice are defined as those who switch provider for a given financial product or service during the time frame under review or those buying the product or service having not held it during the previous year, thereby excluding respondents who merely remain with the same provider. Overall, the Channel Metrics series offers detailed and unique insights into current and future trends in distribution channel usage across 25 distinct financial products and services - with a dedicated briefing having been produced for each - as follows:

• car and home (motor insurance, breakdown recovery, extended warranties (for cars), household insurance, home assistance);
• life and health (life insurance, critical illness insurance, income replacement insurance, private medical insurance, health / hospital cash plans, personal accident insurance);
• loans and credit (mortgages, personal loans, car finance contracts, credit cards, payment protection insurance);
• niche insurance (travel insurance, pet insurance, mobile telephone insurance, computer laptop insurance);
• and savings and investments (personal / stakeholder pensions, cash ISAs, equity ISAs, child trust funds, unit trusts / OEICs).

Channel Metrics:

Trends in Current and Future Distribution Channel Usage in UK Financial Services is based on the results of an on-line survey of c. 6,500 consumers arranged by IMRS, the market research division of Interactive Prospect Targeting (IPT), during October 2005.

• 0.0 Executive Summary
• 1.0 Introduction
  • Research Rationale
  • A Number Of Motivating Factors Underpin The Channel Metrics Report And Series Of Briefings
  • Research Sample And Mechanics
  • Research Structure
  • Research Strengths And Drawbacks
  • Finaccord
  • Channel Metrics Briefings
  • Other Uk Consumer Research Publications
  • Uk Affinity And Partnership Marketing Publications
  • Ipt / Imrs
  • Errors, Omissions And Limit Of Liability
• 2.0 Analysis Of Results
  • Introduction
  • Switching Rates And Brand New Investments - 2005
  • Distribution Interfaces - 2005
  • Specific Distribution Channels - 2005
  • Switching Rates And Brand New Investments - 2006
  • Distribution Interfaces - 2006
  • Specific Distribution Channels - 2006
  • Key Factors Determining Choice Of Distribution Channel
• Graphics / Tables
  • The Financial Services Distribution Channel Universe -Specific Distribution Channels / Distribution Interfaces
  • Sample Breakdown By Age Group, Household Income Band And Geographical Location
  • % Of Consumers Switching Provider Or Investing In A Unit Trust / Oeic For The First Time, 2005
  • Analysis Of Distribution Interfaces Used For Investing In A Unit Trust / Oeic, 2005
  • Analysis Of Specific Distribution Channels Used For Investing In A Unit Trust / Oeic, 2005
  • % Of Consumers Forecast To Be Switching Provider Or Investing In A Unit Trust / Oeic For The First Time, 2006
  • Analysis Of Distribution Interfaces Forecast To Be Used For Investing In A Unit Trust / Oeic, 2006
  • Analysis Of Specific Distribution Channels Forecast To Be Used For Investing In A Unit Trust / Oeic, 2006
  • Key Factors Determining Choice Of Distribution Channel For Investing In A Unit Trust / Oeic, 2006