| Product Code | DAT04269 |
|---|---|
| Publication Date | September 2006 |
| Publisher | Datamonitor |
| Product Type | Report |
| Pages | 577 |
Once seen as a relatively unattractive product area by many European bankers, banks have now woken up to the enormous revenue potential of consumer credit. Today's European consumer credit market is growing rapidly, is increasingly sophisticated and has numerous participants from varying backgrounds. But, which markets are growing the fastest, who are the key competitors in the market and what strategies have they adopted for success?
European consumer credit markets have developed well in recent years, and this strong performance continued in most markets in 2005. An increased appetite for consumer credit products and the promotion of consumer credit products by lenders has pushed the market forwards.
The Western European consumer credit market is dominated by personal loans. This is not surprising given the well developed branch networks and strong bank affinity prevalent in most European markets. In contrast, credit card usage varies widely across Europe.
Italy and Portugal have the least concentrated consumer credit markets in Europe, with the top five lenders accounting for less than 40 per cent of the market. In contrast, the top five lenders in Greece, Austria and the Benelux region account for over 80 per cent of their respective markets.
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