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CHILDWISE Monitor Report 2008-09 - Money

Publication Date January 2009
Publisher Childwise
Product Type Report
Pages 23
ISBN Number not applicable
Product Code CDW00009
Buy this product or for assistance call +44 20 7060 7474

Summary

The ChildWise Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its fifteenth year. This year, almost 1800 children aged 5-16 across Great Britain were interviewed in depth on a range of topics.

This report focuses on children's income from a variety of sources.

Content

  • OVERVIEW AND SUMMARY
  • INTRODUCTION
    • Background to the report
    • Sample
    • Interview
    • Report Contents
    • About the children
  • THE CHILD CONSUMER
    • MONEY SUMMARY
    • 8.1 Pocket money, allowance and jobs
    • 8.2 Weekly income
    • 8.3 Other money from other sources
    • 8.4 Statements about spending money
  • APPENDIX
    • About ChildWise

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