Digital Marketplace

The Faint Pulse of Insurance Industry Activity

Publication Date	July 2008
Publisher	IDC
Product Type	Report
Pages	26
ISBN Number	not applicable
Product Code	IDC04355

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£2,605.00
approximately: $4,498 | €3,308

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Summary

This Financial Insights report reveals the results of a survey of insurance executives' current and planned uses of technologies at play in the digital marketplace and identifies what a few pioneering insurers are doing in this new environment."The digital marketplace is an emergent, yet rapidly growing U.S. trillion-dollar galaxy of interdependent businesses located around the globe. This marketplace is an inflection point in the natural evolutionary path of commerce because of its digital essence and concomitant business and social applications that leverage the Internet. The insurance industry is not known for either fearlessly applying emerging technologies or quickly entering new markets. Unfortunately, insurance industry activity in the digital marketplace is no exception," states Barry Rabkin, a senior research analyst in Financial Insights' Insurance practice.

Content

Financial Insights Opinion
In This Report
Situation Overview
- Surveying the Insurance Industry
- Figure: Survey Respondents by Title
- Figure: Survey Respondents by Department
- Figure: Survey Respondents by Company Size (2007 Net Written Premium)
  - Insurers' Current Uses of Digital Marketplace Media
  - Figure: Digital Marketplace Media Currently Used by Insurers
  - Figure: Number of Digital Marketplace Media Used by Insurers
  - Insurers' Planned Uses of Digital Marketplace Media
  - Figure: Insurers' Planned Use of Digital Marketplace Media
  - Figure: Insurers' Plans to Use Digital Marketplace Media
  - Figure: Insurers' Perceived Time Frame to Use Web 2.0 Technologies for Select Business Functions
  - Figure: Insurers' Sense of Urgency for Functional Areas to Use Digital Marketplace Media
  - Delving Deeper into Virtual Worlds
  - Figure: Insurers' Planned Use of Virtual Worlds for Specific Business Initiatives
  - Pioneering Insurance Initiatives
  - Accessing and Managing Digital Marketplace Information
  - Figure: Insurers' Purchase Plans for Specific Technologies
  - Figure: Insurers' Perception of Importance of Specific Technologies to Competitive Success of Their Company
Future Outlook
Figure: Digital Marketplace Insurance Data
Essential Guidance
- Actions for Insurance Companies
- Figure: Digital Marketplace Business Applications
- Figure: Make a Key Decision
- Actions for Vendors
Learn More
- Related Research
- Appendix
  - Visualizing the Digital Marketplace
  - Gateways, Hubs, and Nodes
  - Figure: Digital Marketplace
  - The Evolving Digital Marketplace
  - Figure: The Evolving Web
  - Continuing Emergence of New Media
  - Figure: Portfolio of IP-Enabled Media
  - Potential Insurance Industry Applications
  - Table: Potential Insurance Industry Applications of Select Digital Marketplace Media
- Synopsis