Dynamic or Dull

FinTech Advisor is a weekly perspective on the financial services industry. It provides financial institutions with timely guidance about maximizing one's technology investments. This week's issue is on the current environment for IT vendors who sell to the financial services industry (or fintech vendors). In the world of fintech, "dynamic" can mean strong growth potential, challenging priorities at clients, and/or new technology capabilities. "Dull" can mean no new business requirements, more of the same each year, and/or few incremental changes. Do fintech vendors have a choice between dynamic and dull? In a lackluster macroeconomic market, what path can fintech vendors take to remain (or become) dynamic? This perspective will describe a range of issues that fintech vendors must understand and address with clarity in order to sustain their franchise, be it dynamic or dull. Do fintech managers have vision to comprehend and answer the needs of its institution clients? What factors should financial institution CIOs and fintech managers consider to determine if their vision and execution/deliverables are on target?