Implications of Dollar/European Currency Fluctuations for IT Vendors' Business Planning in Western Europe, The

Content

• IDC Opinion
• In This Study
• Situation Overview
  • Dollar Value on the Rise Following a Long Period of Downward Trend
  • Figure: Value of major European Currencies to the Dollar, Quarterly Exchange Rates 1Q04-4Q08
  • How to Show Value Growth in Constant Currency Excluding Changes in Rate
    • Growth Rates Vary According to the Currency Used for Calculations
    • The Importance of Keeping Local Currency, Exchange Rates, and Base Period Records
• Future Outlook
  • The Importance of Using Constant Currency for Forecasting
• Essential Guidance
  • U.S.-Based Multinational Vendor Business Planners
    • Local Planners
    • Regional Planners
    • U.S.-Based Global Planners
  • Europe-Based Multinational Vendor Business Planners
• Learn More
  • Related Research
  • Synopsis