Intellectual Property Licensing & Franchise Leasing in the US

Growth stealing ideas from the past

Stagnant growth and declining revenue seem to be all to familiar. However the industry is expected to experience a return to the strong growth experienced a decade or more previous, as increasing globalization leads to a greater influence of branding on consumer spending. Increasing pervasiveness of marketing, particularly utilizing online technology, is likely to lead to increased value of brands.

This industry comprises establishments primarily engaged in assigning rights to assets, such as patents, trademarks, brand names, and/or franchise agreements for which a royalty payment or licensing fee is paid to the asset holder. Establishments in this industry own the patents, trademarks, and/or franchise agreements that they allow others to use or reproduce for a fee and may or may not have created those assets. Excluded from this subsector are establishments primarily engaged in leasing real property and establishments primarily engaged in leasing tangible assets, such as automobiles, computers, consumer goods, and industrial machinery and equipment. These establishments are classified in Subsector 531, Real Estate and Subsector 532, Rental and Leasing Services, respectively. Establishments that allow franchisees the use of the franchise name, contingent on the franchisee buying products or services from the franchisor, are classified elsewhere. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.