Strategies for Exploring Wealthy Markets

Introduction

The mass affluent markets remain a growth opportunity for the banking sector as the liquid asset based of this customer group expands. Banks targeting this sector need to extend their offering beyond that of traditional retail banking in product bundling, customer service levels and customer understanding as well as develop a cost model that allows provision of this to lower wealth bands.

Scope

• Covers both developed as well as emerging markets for wealth management
• Areas covered include business challenges, emerging mass affluent space, FSIs targeting servicing wealth management segment and "ideal" service model

Highlights

As of 2007 'mass affluent' wealth management strategies are seeing strong traction from various market players like private banks, retail banks or retail brokers. The form these services are now taking is very different. Banks and other wealth management players now rarely talk of standalone strategies for mass affluent customers

The market conditions are reshaping FSIs' understanding of the mass affluent investors' confidence level. Volatile stock markets and fluctuating economic climate in various geographies have had a significant impact on the retail brokerage sector, and by extension on eWealth Management offerings based on the discount brokerage model.

Despite the growth in international expansion, the emerging wealth management opportunity will not be limited to the largest institutions.

Reasons to Purchase

• Gain visibility into the dynamics of the wealth management technology market
• Gain market insight to assist in your strategic planning and go-to-market strategy