China Online & Mobile Payment Market Report, 2006

Publication Date	August 2006
Publisher	Research in China
Product Type	Report
Pages	116
ISBN Number	not applicable
Product Code	RIC00016

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Summary

Along with the fast progress of internet and mobile network in recent years, various kinds of e-commerce emerged, bringing more convenience and alternatives to people's life. Online payment and mobile payment, as incentive means to further development of e-commerce, will become the main payment means of e-commerce by and

According to business mode, online payment can be divided into pre-payment, agency payment, online banking payment and online platform payment. Online platform payment undertaken by online payment platform operator, a third-party economic entity independent from bank and SP, acts as the role connect users, banks and SPs.

The domestic online payment is mainly based on the debit card system. Thus, risks in online payment can be controlled effectively. But meanwhile, the profit of domestic payment service is also quite low. Nowadays, the industrialization of mobile payment application emerges as handsets gradually replace cash and credit card in the payment of some shops and automatic seller machines. At present, bank card circulation and handset users have increased to over 0.96 billion and 0.42 billion respectively in China, offering boundless commercial opportunities for the development of mobile payment industry in China. With the prevalence of mobile content and application charges based on SMS, mobile payment has gradually been accepted. However, in-depth applications of mobile payment still need to be cultivated.

Currently, there are five accesses to mobile payment: STK, IVR (Interactive Voice Response), USSD, WAP and WWW. IVR, STK and WWW are more frequently adopted. Mobile payment business mode has four categories: mobile paying service, mobile wallet service, mobile banking service and mobile credit platform. The former three have been practically applied. According to the roles acted, mobile payment industrial chain can be divided into three categories: mobile operators-based industrial chain, bank-based industrial chain and the one led by mobile payment operators. The cooperation of mobile operators and banks, with mobile payment platform operated by professional companies, can avoid inherent obstacles in information security, product development and resource sharing, etc. when third-party payment platform providers join in. Also it can realize the sharing and management of financial information service and banks' intermediate businesses; and satisfy the great demand of users for mobile payment service and information security. Thereby, it is the most suitable business mode for mobile payment development in China.

With its fast development, online/mobile payment has become the preferred payment means for a great number of online consumers. Even so, it doesn't' hamper the rising of new online shopping transaction pattern. In July, 2006, China UnionPay and dangdang.com cooperated to open the new e-commerce payment service "online shopping; offline swipe card payment" that is based on smart swipe card telephone. Noticeably, the payment via this transaction system is affiliated with no commission charge. Then August, 2006, China UnionPay opened 20 thousand swipe card telephones in Beijing, Shanghai and Shenzhen cities, serving more than 400 thousand users. As is said by Liang Jian-the general manager of China UnionPay's holding company Shanghai Card Information Service Co., Ltd., 100 thousand swipe card telephones will have been opened in Beijing, Shanghai, Guangzhou and Shenzhen cities by the end of 2006, spreading the services over to three million online users. Yet, this new payment pattern stirred the dissatisfaction of commercial banks and third-party operators because of their declining revenues.

The market access qualifications being studied by the People's Bank of China and China Banking Regulatory Commission and the involvement of China UnionPay in the market of online payment will inevitably result in the reshuffle of China's online payment market. To survive in the market of online payment, the third-party payment institutions have to make greater effort to win in the fierce competition.

Content

1. Overview of mobile & online payment industry
- 1.1 Mobile payment
- 1.2 Online payment
2. Mobile/online payment varieties and business flows
- 2.1 Classification of mobile payment
  - 2.1.1 Mobile payment varieties by access method
  - 2.1.2 Mobile payment varieties by business mode
    - 2.1.2.1 Handset payment business
    - 2.1.2.2 Handset wallet business
    - 2.1.2.3 Handset banking business
    - 2.1.2.4 Handset credit platform business
  - 2.2 Mobile payment flow
  - 2.3 Classification and work flow of online payment
    - 2.3.1 Varieties by payment amount
    - 2.3.2 Varieties by payment time
    - 2.3.3 Varieties by business mode
  - 2.4 Applications of various e-commerce payments
- 3. Mobile/online payment market development
  - 3.1 Mobile payment market
    - 3.1.1 Mobile payment development worldwide
      - 3.1.1.1 Development of handset wallet
      - 3.1.1.2 Development of handset banking
      - 3.1.1.3 Combination of Japanese handsets with RFIC
    - 3.1.2 Mobile payment development in China
  - 3.2 Online payment market
    - 3.2.1 Paypal development in America
    - 3.2.2 Development of online payment in China
- 4. Macro-environment of mobile payment market in China
  - 4.1 Positive factors to develop mobile/online payment in China
  - 4.2 Negative factors
    - 4.2.1 Political aspect
    - 4.2.2 Economic aspect
    - 4.2.3 Security aspect
    - 4.2.4 Consumer culture aspect
    - 4.2.5 Technical aspect
    - 4.2.6 Industrial chain aspect
  - 4.3 Summary
- 5. Industrial chain of mobile/online payment in China
  - 5.1 Industrial chain of mobile payment
    - 5.1.1 Types of industrial chain
      - 5.1.1.1 Industrial chain led by mobile operator
      - 5.1.1.2 Industrial chain led by banks
      - 5.1.1.3 Industrial chain led by mobile payment platform operators
    - 5.1.2 Development trend of industrial chains
    - 5.1.3 Development strategies of mobile payment operators and bank developments
      - 5.1.3.1 Development strategy of China Mobile
      - 5.1.3.2 Development strategy of China Unicom
      - 5.1.3.3 Development strategy of banks for mobile payment
    - 5.2 Industrial chain of online payment
  - 6. Mobile operators and mobile payment
    - 6.1 China Mobile's progression in mobile payment market
    - 6.2 China Unicom's progression in mobile payment market
  - 7. Major domestic mobile/online payment providers
    - 7.1 Mobile payment platform operators
      - 7.1.1 Beijing Union Mobile Pay Co., Ltd.
      - 7.1.2 China Dotman Co., Ltd.
        
        7.1.2.1 Corporate overview
        
        7.1.2.2 Introduction to Monca Payment Center platform
      - 7.1.3 Guangzhou Huanxin Company
      - 7.1.4 Shanghai Smartpay Jieyin Co., Ltd
        
        7.1.4.1 Corporate overview
        
        7.1.4.2 Jieyin mobile payment platform
      - 7.1.5 Yeepay Co., Ltd.
        
        7.1.5.1 Corporate overview
        
        7.1.5.2 Introduction to Yeepay payment platform
      - 7.1.6 China M-WORLD Co., Ltd
        
        7.1.6.1 Corporate overview
        
        7.1.6.2 Introduction to mobile banking platform
      - 7.2 Online payment platform operators
        
        7.2.1 Zhejiang Alipay Co., Ltd.
        
        7.2.1.1 Corporate overview
        
        7.2.1.2 Brief introduction to Alipay platform
        
        7.2.1.3 Payment flow of Taobao's Alipay
        
        7.2.2 Capital Information Development Company
        
        7.2.2.1 Corporate overview
        
        7.2.2.2 Introduction to Capinfo Easy-pay platform
        
        7.2.2.3 Transaction flows of Capinfo B2C online payment
        
        7.2.3 Universal iPayment China Co., Ltd.
        
        7.2.3.1 Corporate overview
        
        7.2.3.2 Introduction to payment platform
        
        7.2.4 Beijing Cloudnet Internet Co., Ltd.
        
        7.2.4.1 Corporate overview
        
        7.2.4.2 Introduction to Pay@Net
        
        7.2.5 E.T Information Power Co., Ltd.
        
        7.2.5.1 Corporate overview
        
        7.2.5.2 Brief introduction to 1st-pay.net payment platform
        
        7.3 Payment system providers
        
        7.3.1 Suntek Technology Co., Ltd.
        
        7.3.1.1 Corporate overview
        
        7.3.1.2 Relevant products
        
        7.3.1.3 Company analysis
        
        7.3.2 Bewinner Communication
        
        7.3.2.1 Corporate overview
        
        7.3.2.2 Relevant products
        
        7.3.2.3 Company analysis
        
        7.3.3 Unisphere Networks
        
        7.3.3.1 Corporate overview
        
        7.3.3.2 Relevant products
        
        7.3.3.3 Company analysis
        
        7.3.4 LianLongBoTong Co., Ltd.
        
        7.3.4.1 Corporate overview
        
        7.3.4.2 Relevant products
        
        7.3.4.3 Company analysis
        
        7.3.5 Etonenet
        
        7.3.5.1 Corporate overview
        
        7.3.5.2 Relevant products
        
        7.3.5.3 Company analysis
        
        7.3.6 Huawei Technology
        
        7.3.7 Pay365
        
        7.3.7.1 Corporate overview
        
        7.3.7.2 Introduction to Pay365 platform
        
        7.4 Brief summary
        
        8. Foreign mobile payment providers
        
        8.1 Mobipay
        
        8.2 Simpay
        
        8.3 PayBox
        
        8.4 NTT DoCoMo
        
        8.5 SK Telecom
        
        8.6 KTF
        
        8.7 IBM
        
        8.8 Nokia
        
        8.9 HP
        
        8.10 Ericsson
        
        8.11 Frontline Technologies (China) Co., Ltd.
        
        8.12 Motorola
        
        Proportion of online payment in online shopping
        
        Payment modes for users when online shopping
        
        Main structure of USSD system
        
        Mobile payment flow
        
        Prevalent mobile payment flow
        
        Mobile framework of mobile payment
        
        Pre-paid card payment flow
        
        Agency payment flow
        
        Online payment flow of China's Merchants Bank
        
        Payment flow of online payment platform
        
        Proportion of various e-commerce payments by diverse services
        
        Proportion of various e-commerce payments by different regions
        
        Industrial chain led by mobile operators
        
        Industrial chain led by banks
        
        Industrial chain led by mobile payment platform operators
        
        Overall development of industrial chains
        
        Mutual development of operators and banks
        
        Logic framework of Golden Wallet Platform
        
        Business process of Golden Wallet Platform
        
        Payment flow of Alipay platform
        
        Transaction flows of Capinfo B2C online payment
        
        Online payment flow of Pay@Net
        
        Business composition and gross profit margin of Suntek Technology
        
        Operating revenue and costs of Suntek Technology
        
        Framework of Bewinner mobile payment system
        
        Ticket booking system of Unisphere Networks
        
        Payment platform system of Unisphere Networks
        
        Topological structure of MDCL mobile small-amount payment system
        
        Systematic structure of mobile small-amount payment system
        
        Comparison between USSD and SMS
        
        Varieties of mobile payment
        
        Varieties of online payment
        
        Economic indicators of PayPal in 2005
        
        Negative factors in security
        
        Affected factors in mobile/online payment in China
        
        Types and characteristics of mobile payment industrial chain
        
        Contrastive analysis on mobile payment business
        
        Major customers of Beijing Union Mobile Pay Co., Ltd
        
        Cooperative partners of Shanghai Smartpay Jieyin Co., Ltd
        
        Introduction to main business of YeePay platform
        
        Charges of YeePay platform
        
        Card categories supported by YeePay platform
        
        Functions of Alipay platform
        
        Introduction to product series of Pay@Net
        
        Beijing Cloudnet Internet Co., Ltd.
        
        Business varieties of 1st-payment.net
        
        Charge standards for handset golden secretary
        
        Comparison of domestic mobile payment platform operators
        
        Major mobile/online system providers in domestic market
        
        Major online payment platform operators in domestic market
        
        Distinct features of MDCL small-amount payment system