Product Innovation and Customer Targeting in Life and Pensions, Q3 2007

Publication Date	October 2007
Publisher	Datamonitor
Product Type	Brief
Pages	10
ISBN Number	not applicable
Product Code	DAT08274

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Summary

Introduction

This tracker covers product launches and service developments as well as marketing and product/service launches aimed at specific customer segments, such as ultra high net worths, NRIs, expats, retirees, entrepreneurs, women, etc.

Scope

Extensive research is conducted on the activities of 50 providers of life and pensions products, globally
The developments are analyzed to identify the key global trends in product development and customer targeting

Highlights

Technological innovations in the promotions of new products has been a key force in quarter 3 2007. Aviva for example has introduced a livechat forum for its pension customers in Poland, enabling customers to communicate with a customer service adviser through chat forum

Reasons to Purchase

Understand and gain insight into product development in the global market
Understand the motivations behind the product launches of your competitors
Keep up to date with product innovations and learn from the developments made by your competitors

Content

- The Roundup
- New Regions Are Targeted Through New Product Launches
- Technological Innovations Are Being Used To Promote Products And Improve Customer Service
- In The Uk Protection Product Innovations Are Continuing
- Pension Innovations Continue To Be Aimed At Maximizing Flexibility
- The Developments
Allianz
- Allianz Mexico Life Product Launched (Product Innovation) - August 07
- Amp Life Limited
- Amp's Signaturesuper Launches Personal Allocated Pension (Product Innovation) - September 07
- Aviva
- Norwich Union Introduces New Approach To 'Non-Disclosure' Rejections (Product Innovation) - July 07
- Aviva Partners With Affle To Provide Mobile Services In India - July 07
- Aviva Introduces Livechat Forum For Pension Customers - August 07
- Friends Provident
- Friends Provident Introduces Online Income Protection Quotes - August 07
- Manulife
- John Hancock Developing 401(K) Rollover Solution - July 07
- Manulife Launches Lifelong Currency Variable Annuity In Taiwan - September 07
- Manulife Malaysia Launches Retiresmart Product Series- September 07
- Manulife Japan Introduces "Manulife Investment-Type Annuity"- September 07
- Old Mutual
- Old Mutual Aims High In Us (Product Innovation) - September 07
- Prudential Plc
- Pruhealth Partners With Sainsbury's (Product Innovation) - September 07
- Scottish Widows
- Scottish Widows Launches Two New Funds (Refreshed Product) - August 07
- Scottish Widows Launches 'Key Worker' Mortgage (Product Innovation) - August 07
- Scottish Widows Targets Blackberry Users (Product Innovation) - September 07
- The Hartford
- The Hartford Uses Cross Selling Initiative For Life And Investment Products (Refreshed Product) - September 07
Appendix
- Methodology
- Further Reading
- Ask The Analyst
- Datamonitor Consulting
- Disclaimer