Mobile Top-up and M-payment Adoption in China

Publication Date	October 2006
Publisher	Maverick China Research
Product Type	Report
Pages	12
ISBN Number	not applicable
Product Code	MAV00002

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Summary

This twelve-page follow-up report to Mobile Payment in China: Bricks & Clicks Go Mobile? takes a closer look at mobile top-up, a service which allows users to pay their phone bills through the phone itself. We identify several factors currently hindering m-payment growth in China and show how top-up may just be the "killer-app" that introduces m-payment to China's 400 million mobile users and breaks open the door for all m-payment companies. This report is essential reading for anyone investing in or looking to do business in China's mobile payment market.

Content

Why M-payment Hasn't Taken Off in China
The Mobile Top-up Solution
How Top-ups Will Drive M-payment Growth in China
Challenges Facing Mobile Top-up
Forecasts
Conclusions
Figures
- Figure 1: M-payment access and user penetration in China (% of total users)
- Figure 2: China's leading mobile payment service providers
- Figure 3: The mobile top-up purchasing process
- Figure 4: China prepaid mobile users, 2001-2006 (M)
- Figure 5: China m-payment user forecast, 2006-2010 (M)
- Figure 6: China MPSP mobile top-up revenue forecast, 2006-2010 (RMB M)