INTELLIGENT COMMENT AND INSIGHT INTO THE LATEST GLOBAL INDUSTRY MARKET TRENDS

october

3rd

by Jonna Dagliden

“HIPsters” Make Americans Improve their Homes

Jonna DaglidenIf you’re American and a fan of your home look out for HIPsters or “HomeTrend Influentials” in the next coming year. Apparently these are the people influencing the rest of American “mainstream” home-owners.

According to a new report “HIPsters” pick up new home-related trends and embrace the latest home goods much sooner than the rest of the US population.

Within a couple of years of HomeTrend Influentials picking up on a trend, the mainstream population will as well. Subsequently, two out of three American home owners will be doing a major home improvement, remodelling, redecorating or painting project in the next year.

And it’s bad news for a trend that HIPsters don’t take to, because if they reject a trend, it is most likely the trend will not be embraced by mainstream Americans either.

Americans could also be turning into homebodies since they will also spend more time in their homes, for instance, four in ten US households will be eating at home more often than they did a year ago and one in four will be entertaining at home more often.

This means they will not only redecorate, but they will also eat at home more often, spend more time on house cleaning and do more entertaining in front of their new wall-mounted flat screen televisions.


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