Healthy eating trends are driving demand for healthier products from forecourt retailers. They must respond to capture the full market potential, says the report, Category Growth in Forecourt Convenience Retailing.

Consumers are increasingly eating on the go. They are more discerning in their food choices, looking for alternatives to current service station offerings. They want to be provided with flexible and convenient eating options which fit in to their busy lifestyles. Growing demand for food and drinks which are convenient, healthy and indulgent at the same time is evident.

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