Are you brewing your own coffee? If so, you might be part of fast developing minority, at least if the industry lead by Pepsi can decide. They are selling cans and bottles of coffee drinks, aimed at convenience-obsessed Americans who want an indulgence and an energy boost, but don’t want to actually dump grounds in a pot, add water or even worse- wait. And soon, the Chinese might be following suit…
A new report finds a number of multinationals overcoming obstacles that once threatened to make the drink appear unhealthy, opening up consumption opportunities and broadening the target market by turning the original ready-to-drink-coffee concept on its head.
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China’s rural co-operative financial institutions have largely shown remarkable improvements in relation to how they are managed, their ability to withstand risk and the standards of their service.
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