Mobile commerce is potentially important for a wide range of industries, including telecommunications, IT, finance, retail and the media, as well as for end-users. It will work best in those areas where it can emphasise the core virtue of mobile networks – convenience.
Japan and Korea were one of the first to offer low-cost models to content providers, and the mobile content market is flourishing in those markets. Most of the proceeds flow to the content providers yet, in the rest of the world, the mobile operators are adamant that they want to have a much larger share of the spoils. Strategy Analytics estimated that Japanese consumers made contactless payments worth $900 million using their mobiles in 2006, including prepaid travel tickets. This can be partly attributed to Sony’s FeliCa contactless payments standard that has been adopted by banks and mobile phones companies.
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