As highlighted in a recent report, The Fairtrade mark, once only visible in independent grocery shops or on the odd shelf in the supermarket, has come a long way since the launch of the Max Havelaar Fairtrade Certification Mark in the Netherlands in 1988. Worldwide consumers spent over 2.3 billion euros on Fairtrade certified products in 2007, representing a 47% increase on the previous year. This means that over 1.5 million producers and workers in 58 developing countries now benefit from Fairtrade sales.
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Despite raised salaries and lower taxes, Swedes won’t spend as much money this summer, new research from the largest Scandinavian bank