Starbucks has announced initiatives in two major markets aimed at reinvigorating its business.
Starbucks is to shed 75% of its stores in Australia, following difficulty penetrating the country’s coffee market, and provide free top-ups in the UK and Ireland in recognition of a consumer downturn. Although these moves could be seen to be a reversal of the company’s global aims and premium image, they should allow Starbucks to provide greater value for money during tough economic conditions. Continue reading “Starbucks Responds to Slowing Market” »


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