Digital television (DTV) adoption will show strong growth over the next 2 years as consumers demand enhanced features, greater breadth of content and bundled communications offerings. According to a new report, a further key driver in the transition to DTV services is the switch-off of analog transmission in the US and Western Europe. With the US analog switch-off date mandated for February 2009, and most Western European countries terminating transmission before the 2012 deadline, the next 2 years will see a rapid increase in new digital TV households. Continue reading “Digital TV set to reach 274 million households in Western Europe and the US by 2012″ »

The next 12 months will see the broadcast sector addressing new business models for distribution and advertising in a bid to retain and attract new audiences. This is one of the key conclusions to be drawn in a new report which says that the transforming communications and entertainment sector is creating a challenging new environment for traditional broadcasters. In order to remain competitive, digital TV players will need to utilize effective technological solutions to aide in multi-platform distribution and value-add services.

Continue reading “Broadcasters in Need of an Overhaul” »