INTELLIGENT COMMENT AND INSIGHT INTO THE LATEST GLOBAL INDUSTRY MARKET TRENDS

Archive of

April

22nd

by David Leggett

What Exactly is a Low-Cost Car?

What’s a low-cost car? It’s clearly defined on low-cost but it’s a very broad category in terms of the sorts of vehicles that qualify - there are different approaches to getting to that low price point.

One talking point in the industry is the Nano and whether it might be exported to Europe - it was shown in Geneva after all. I reckon Geneva was more about Tata announcing itself on the world stage, just ahead of the JLR deal. Nano got the firm plenty of column-inches in the world’s press.

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